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Artist Interviews

Calum Jones – First Music Video Shoot!

Photograph of the blog post author, Oli De St Croix

Oli De St Croix


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Recently, our artist development and promotions team were working around the clock to organise something really exciting for one of the artists on our roster!

Calum Jones, a young singer-songwriter from Moray, Scotland, has been on the Мusic Gateway artist development roster for a couple of months now, and is already showing real promise as a professional recording artist.

Calum’s original material encompasses multi-genre influences, ranging from Folk, Indie Pop, Traditional and Celtic Rock. At the Мusic Gateway live showcase earlier this month, Calum certainly demonstrated his aptitude for performing live…

Calum Jones Music

Calum, alongside Mark Adams, global head of artist development and promotions, decided it was time to take things up a notch! Mark and Rachel from our promotions team began to piece together all the necessary components for a music video for Calum’s latest single ‘Iona’.

After spending hours scouting for the right location, some artsy props and finding extras to feature in the video, the show was finally on the road!

We caught up with Calum to discuss his journey with our artist development and promotions team so far, and how he found his first music video shoot experience…

(Watch the full music video when you get to the end!)

Were you nervous? What were you expecting from the day and how did that differ from the reality?

“Yeah, I was quite nervous actually. It was my first video shoot so naturally, I was a little unaware of what goes on behind the scenes (also I knew my acting skills weren’t the best so was a little worried about that!) Thankfully Mark, Rachel and Chris kept me on track with what was happening. I thought it would be a lot less natural and that It would need about 20 takes for each scene but turns out it was really stress-free and I just had to act normal so was a lot better than I thought it would be.”

Where did you shoot the music video?

Filmed in the Cavendish Arms in Stockwell, the venue was amazing and properly hipster!  Filled with plants, mannequins and random stuff like that.”

Cavendish Arms Music Video Shoot

Who came up with the idea for the music video?

“I sent Mark a bunch of ideas that I had in my head for a while. It was then up to Mark to take those ideas and ensure the majority of the narrative fitted appropriately with the venue (and the budget)!”

What was it like meeting and working with actors and extras?

“I made some really good new friends and contacts after meeting the extras, they were all dancers and artists as well so we really clicked over the music. I was also able to check out a lot of their work which is awesome! We’re all still in contact with each other.”

Calum Jones 'Iona' Music Video Extras

Iona, who the song was about actually turned up on the day! What was that like?

“It was great to catch up with her! We’ve stayed in contact since meeting, but neither of us had the time to catch up until now.”

How was it working with Mark and Rachael on the day?

“Absolutely awesome! Mark and Rachael sorted out everything for the day, sourced venues, dancers, extras, props etc. and made sure everything was ready and running smooth on the day. They were amazing! The artist development journey with Мusic Gateway so far has been wicked. Mark and Rach have really helped me with things I didn’t even know I had to think about. Everything is slowly but surely coming together and it’s taking the music and my image to a whole new level!”

Most importantly, did you have fun?

“Yeah, I really enjoyed the entire day. It was a great laugh and the atmosphere was awesome. The video shoot went really well, there were no problems to my knowledge and the first draft was great. I’m really looking forward to seeing more drafts before the final video is ready and can’t wait to get it released!”

Calum Jones 'Iona' Music Video Shoot: On stage

Well, Release Day Has Come!

Here it is folks:

What can readers expect from you soon other than the music video?

“More music and more shows! I’m playing at a bunch of festivals this year with one of my bands, and I’ve got my first headline show in the Ironworks Inverness on the 14th of June.

I’ve also got a slot at WestFest in Dundee following up from our win at the Battle of the bands this past Saturday. I’m really excited about that one!

We will also be playing at EH6 festival in Edinburgh later on in the year as part of the prize as well. I’ll be playing at my first English festival Beardy folk festival in Shropshire in June, Xpo North in Inverness in July and at Belladrum Tartan heart festival in August. All in all, I’ll certainly be making the rounds over the next couple of months!”

Thanks for sharing your experience with us Calum! Are you an artist looking to shoot a music video, or take the next step in your career? Want to learn more about what our artist development and promotions team can do for you? Get in touch!

Not a member of Мusic Gateway yet? Sign up to our 14-day no-strings-attached free trial today! Find collaborators, get access to sync opportunities, and much, much more!

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