Artist Interviews

Guy Middleton – His Success With Sync Placements

Photograph of the blog post author, Christina Brauner

Christina Brauner


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Guy Middleton – His Success With Sync Placements

Let’s welcome Guy Middleton, who shares his sync story, talks about his label ‘State of Joy’ and gives his thoughts on Music Gateway. Read about it here:

First of all, tell us a bit about yourself, what your role is in the music industry and how you got there?

My name’s Guy from Bristol, UK. I have been making electronic/dance music for over ten years under the alias Guido. I began sharing my music with music labels in my hometown and went on to release two albums on the ‘Punch Drunk’ and ‘Tectonic’ labels, run respectively by Bristol legends Peverelist and Pinch. In 2012 I started my own label ’State of Joy’ and have been releasing music independently ever since. Recently I’ve been changing direction a bit and having lots of fun composing cinematic/orchestral style music.

Was this your first sync?

I had a song from my first album used on Skins (American TV series) ages ago. However, I would say this is the first sync I’ve managed to get off my own back which is nice. 

What is your funniest/favourite memory from being in the music industry?

Funny and favourite or favourite or funny? That’s quite difficult to answer as I never really saw myself as part of a quote-unquote ‘music industry’. I’d say my favourite memories are the ones where I’ve been able to travel to other countries through making music. Plus it’s an added bonus to get paid for it.


How did you feel when you heard the news of the sync placement?

I got an email to inform me about it and when I read it I was very happy as you can imagine. Definitely a good day!

What have you got out of the sync placement so far?

Achieving my first placement has definitely made me even more determined to build a portfolio of quality music on the sync portal. The more quality music you upload, the higher the likelihood of achieving another sync is. 

How long have you been a member of Music Gateway and what do you think of us?

Now I’m coming up to the end of the first year and I can honestly say that I am very happy with the results.

I think you guys (Music Gateway) have a simple, straight-talking approach that makes things easy to understand whether you are new to the music business or more experienced.

In addition, the online seminar that CEO Jon did a few months back was very helpful and informative.

disco ball - dance music

What would be your top tip to anyone trying to secure a sync placement?

Firstly, I would say just upload what you have to the sync portal, ensuring the quality is good, and you never know! Also, make music everyday and perfect your craft is also very important.

What are your plans for the near future?

As I mentioned before, I’m now really focussed on making cinematic orchestral compositions at the moment and my plans are to try and hopefully get more syncs down the line with that.

Anything else you’d like to add?

Just good luck to everyone trying for syncs. You’ve chosen a creative path in life and, as we all know, sometimes that can be difficult!

Interviewing Guy Middleton

It was a pleasure to hear more from Guy Middleton and learn about his label ‘State of Joy’.

Share your story!

If you’d like to take part in sharing your success, just add your tracks to the sync portal and keep your fingers crossed! We’d also love to hear if you have any other success through the platform.

If you are not yet a member, sign up now for for your FREE 14-day trial!

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