Best Music Spotlight

Daddy Yankee Confirmed at Midem and You Can Win A Delegate Pass

Photograph of the blog post author, Mary Woodcock

Mary Woodcock


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Latin Superstar Daddy Yankee Confirmed at Midem 2017

Midem is renowned for providing those in attendance with influential guest speakers who educate, inspire and advise and this year is no different. Taking place in Cannes from 6-9th of June 2017 Midem have confirmed a latin superstar, labelled as one of the most influential figures in Urban Latin Music, Puerto Rican singer, songwriter, actor and producer Daddy Yankee. Not only is he a confirmed speaker at this year’s Midem but will participate as a Midem Artist Accelerator Ambassador.

Being the most heard Latino on Spotify and having a multitude of awards under his belt including, 2x Latin Grammy winner, 9x Latin Music Billboard winner, founder of El Cartel Records, he has been hailed as a leading figure in today’s global musical landscape. Daddy Yankee is going to share his wealth of knowledge and reveal his secrets of success to those at midem, discussing the power of social media. Director of Midem Alexandre Deniot had this to say about Daddy Yankee’s confirmation “We’re thrilled to be a platform where cross-border independent artists and entrepreneurs like Daddy Yankee are able to share their experience and insight with international professionals and fellow artists. We couldn’t be more proud to welcome him at Midem, as he is without a doubt a true icon and ambassador of Latin Urban Music worldwide, as well as fantastic proof of the dynamism and explosion of Latin music globally,”

In an exclusive talk entitled “From Local to Global: The Power of Social Media” Daddy Yankee will share his vision of social media and digital strategies, and with over 40 million followers he has successfully leveraged the power of social media and embraced innovative digital marketing tools to engage with his fans and develop his career internationally. So who better to learn from,? The talk is due to be held at the conference on Thursday 8th June.

But that is not all, Daddy Yankee is also acting as an Ambassador for Midem’s Artist Accelerator. The programme works as a career booster for emerging talent, providing them with industry mentors, coaching sessions and the opportunity to perform at Midem which will be awash with key industry figures. As an Ambassador he will hold an exclusive conversation with the finalists, during which he will share his expertise. “I’m thrilled to be at Midem for the first time and honoured to be invited as a speaker as well as Ambassador and member of the 2017 Midem Artist Accelerator Artistic Committee. I’m ready to share my knowledge of more than 20 years in the music business with the Midem audience and these rising stars,” said Daddy Yankee.

What else do Midem Have to Offer?

As well as providing emerging artists with the opportunity to further establish themselves and develop, Midem also offer this up to start up businesses within the industry with their Midemlab Programme. The leading international competition for music-related startups, this year marks 10 years as a launchpad for cutting-edge innovations that have helped shape the industry over the past decade.

A Jury of industry pioneers from leading tech and entertainment companies such as:

Ty Roberts, Chief Technological Officer, Universal Music Group (USA),

Paul Brindley, CEO, Music Ally (UK)

Andre Stapleton, SVP Partner Development, Global Digital Business, Sony Music Entertainment (USA)

Martin Duval, President & COO, bluenove (France)

and many more will be poised to judge entries, applicants can apply in one of the following four categories: Music Creation & Education; Music Discovery & Distribution; Marketing & Data/Analytics; Experiential Technologies, covering VR/AR, high-resolution, IoT & hardware.

Having the knack for featuring the most promising startups seeking to enable the music industry to build new consumer experiences and create value in the rapidly changing music ecosystem. This is a competition worth taking part in!

If you’re interested in presenting your startup for these opportunities the entry is open until the 20th March. You can find more about the programme and how to apply here.

That’s not all!

Across the week Midem has a lot to offer, helping attendees build their network, enhance their industry knowledge, develop their creativity and explore what’s new in an ever evolving industry.

It is an event not to be missed! And we’ve teamed up with Midem to offer 2 Music Gateway Members a delegate pass to the event. All you need to do is ensure you have a complete Music Gateway profile, and pitch on the project stating why you’d like a ticket. You can view the project here: 

We’re very happy to be able to bring you opportunities you won’t find anywhere else. Everything we do is on behalf of our members to bring you the best opportunities possible. Remember – everything starts with a pitch or the creation of a project. Be pro-active and get stuck in!

Best wishes,

The Music Gateway Team 

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