New artist MAIA takes 90s Trip-Hop to new modern heights with ‘Bad Guy’, where she highlights the strength required for a person to take on the role of the ‘bad guy’ during a break-up.
MAIA is a free spirit at heart. She has been singing for as long as she can remember, and started learning Jazz techniques when she was 11 years old. Her family moved to Sipanska Luka in Croatia in 2009, and she studied classical singing in Dubrovnik for 4 years, taking a boat to school every day.
During her time in Croatia, she gigged at various hotels and bars on the Elafiti Islands, improving her confidence and discovering her talent and passion for jazz singing. In 2013, she moved back to London to study contemporary music and started experimenting with her sound, fusing elements of jazz and soul with influences stretching back to her childhood: world music, electronica and 90s trip hop. Blending this with her smooth, rich vocal, she channels the trip-poppy energy of Hooverphonic, the glitchy vibe of Portishead and slow, entrancing beats of Tricky.
She features on the title track of 2020 British independent film Provenance and also appeared on BBC show All Together Now in March 2019. Having recently graduated from The Institute of Contemporary Music Performance with a degree in Creative Musicianship, she’s since been focusing on getting back into writing for future releases.
MAIA began writing ‘Bad Guy’ a few years ago after a messy breakup where both parties knew the relationship was no longer working, but she was left with the responsibility of making the decision and dealing with the fallout, thus making her seem like the ‘bad guy’ who had caused the heartbreak.
She narrates this story with her smooth, rich vocal and soulful lyrical style, layering it over Trip-Hop beats, reverberating bass and glitchy vocal samples. She definitely wouldn’t be out of place on a Tricky track- her voice is equally hypnotic as it is jazzy.
‘Bad Guy’ is all about autonomy and having the strength to play that role.
‘I feel like a lot of people, women especially, end up in situations where they have to be the ‘Bad Guy’ and make decisions that people don’t like,’ says MAIA. ‘The song is ultimately about taking initiative/ownership of situations and making hard decisions when no one else will.’
‘I want listeners to feel empowered by the message of the track, it’s a reassurance that it’s not a negative thing to be the Bad Guy. It just proves that you are a strong enough character to play that part.’
‘Bad Guy’ will be released on the 5th September 2020.
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