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Case Studies

Swt Valli Hi – Over It

Photograph of the blog post author, Ryan Cahalin

Ryan Cahalin

17.8.2022

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Our Breakdown of Swt Valli Hi’s Music Promotion campaign with Music Gateway.

In July 2021, LA-Based, American-Nigerian singer-songwriter Swt Valli Hi (Sweet Valley High) returned with her empowering single ‘Over It’ accompanied by a powerful self-directed music video exploring LA gang culture. Described as a ‘designer for sound’, Swt Valli Hi’s music is a harmonious mix between soul and wild funk with a classic rock ‘n’ roll attitude. The track centres around the feeling of being released from all the negativity that people can bestow onto you. Its low key rhythm and honest lyrical prowess evoke this feeling perfectly, culminating in a tune that is immediately recognisable.

Check out our results for Swt Valli Hi’s campaign with us on the single:

Press:

DSP:

  • 15% increase in Spotify Followers
  • 18 Playlist adds
  • 429% increase in monthly listeners

Digital:

  • 350k+ TikTok views
  • 35% increase in YouTube subscribers
  • 80k+ YouTube views

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