How To

What Are The Benefits of Having an Artist Manager?

Photograph of the blog post author, Mary Woodcock

Mary Woodcock


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It’s not uncommon to find artists who don’t fully understand what the role of an artist manager is. Nor is it uncommon for artists to believe that can do without one (depending on their aims and the achievability of these). The following tips will help you understand what the role of a manager is and how they can help you develop yourself and your portfolio as an artist.

Before thinking about getting an artist manager, its important to set goals and strategies of where you plan to go. For instance, do your goals involve becoming a renowned local artist guaranteed to sell out a small venue? Or do you aim to become a global celebrity? Remember to keep these aims realistic in relevance to the appeal of your music.



Your manager will help expose you to the masses, using their contacts. They can help you get gigs, reviews, attention from record labels, and further helpful platforms to push and promote YOU as an artist. After all, the manager’s name is associated with your act. It is in their interest to promote and expose you as much as possible. There is often no limit to a managers contact list, and this is arguably the most useful aspect. They’ll be able to raise awareness about you within the industry as well as to the public. Since networking is one of the key factors in the success of an artist, it is massively helpful to have someone on your team who has been building those relations for years.

Thinking About the Next Step

A manager will deal with the everyday logistics and work out appropriate career moves for you as an artist. In relevance to the ‘exposure’ section previously explained, this next step may include: contacting a music PR agency to create a promotional campaign for a single/album release, getting in touch with a booking agency to help with the booking of gigs/live shows, or contacting a producer with the decision of recording some material in the studio. These are just a number of examples to evident the non-limiting boundaries of an artist manager. A manager can also help with the decision and encourage what to release next with the consideration of industry and public appeal.

Day-to-Day Operations

Although a constant thought about the next step, a manager will deal with the day-to-day operations for the artist. The manager will be the voice of the artist, representing them in front of industry professionals. Through these connections, the manager can help you find many opportunities. These may include gig offers, blogs asking to feature the artist and any other industry attention as previously mentioned. As the voice of the artist, it’s very important for the manager and artist to have a positive relationship and be on the same ‘wave-length’. This will ensure the right decisions will be made with no confusion or conflict. It’s hard to develop as an artist if your manager does not understand your ambitions so its highly important to bond and have a good relationship. After all, this will affect the health of your career as an artist.

Advancing Your Career

An artist manager has the ability to effectively push your career as an artist to the next level and beyond. By creating connections within the industry and keeping these consistently intact, advancing to the next level becomes increasingly viewable. A manager should understand your needs and desires to help you find a well-matched and meaningful record label. When you start getting overwhelmed by media and industry attention, your manager will help you deal with this. They’ll help manicure the artists image, helping to create a positive name for them within the music industry. Here’s another article where you can read about how you can develop your career on your own.


Similarly to a manager role within any company, an artist manager will help to keep you organised and on schedule. This becomes increasingly helpful during, for example, national tours. They will keep track of dates and schedules. They will also keep you together and motivated as an artist by working hand-in-hand with you. This means that the artist can put their main focuses on what artists do best: performing live, creating a good show, and recording new material.

At Music Gateway, Artist Managers regularly post new project opportunities in search of new talent. So make sure your profile is complete and includes enough details for the manager to understand you as an artist. Having a good story and an image can arguably be as important as the music. This is why you should make sure these things are clear on your profile to give an idea as to what you are about. Location is an important thing to consider in terms of artist management.

Nonetheless, always think about what works with you as an artist, with a clear mind to pick out the benefits. These project opportunities posted can help to determine the suitability to you as an artist, and can lead to a great advance in your artist career. So make sure your Music Gateway profile is the best it can be to find a suitable artist manager for you.

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