When working with a new artist as a Manager, there are several things do’s and don’t’s. This could be from making spontaneous decisions on behalf of your artist to making sure to keep the artist in the loop with all decisions necessary. After chatting to some artists and artist management, I was able to gather the main points of the DO’s and DON’T’S for music managers when working with a new artist.
Stay Committed to your artist 100%
It is really important to stay committed to the artist you are working with as their manager. Not only is this to build a strong relationship with the foundation of trust, it enables you to stay focused on the artist’s goals and achievements with the artist together as a team.
Communication is the key to succeed
Being able to communicate with your artist is so vital between the employer and employee. In the case of an ‘Artist manager’, the artist is the one who employees the manager (management). Even though the manager is managing the work in regards to the artist’s, projects, planning, scheduling. The artist is always in control of the art and creativity! It is important to make sure a manager communicates well with the artist to be able to keep the artist involved at all times necessary.
Creating and sustaining relevant contacts
After speaking to an artist by the name of @ReloadArtist he was able to elaborate on several things he would expect to see from a manager when looking for one most suitable for him. As an unsigned artist it was important for him to have a manager who had the relevant contacts for him in the industry to create good relationships with. “It’s really important to have the relevant contacts and connections in the music industry, even if they don’t have them right away they have to work hard to gain them”.
Don’t try to mould them
There’s a big difference between artist development and trying to change the actual artist! Trying to change your client is one of the worst things you can do to an artist or the best if you’re trying to get sacked! You agreed to work with someone who you already feel is talented and have a passion for, take them as their own creative individual unless you truly believe a change of fashion style or expansion in music genre is vital for their success.
No serious decisions without informing you client
Making decisions without the artist feedback or consent is a very bad example of communication and management. However excited you may feel about the offer or deal being delivered to you at the time, it is ultra-important that you consult with your artist before making any serious decisions.
No lies, white lies or any type!
It is really important not to lie to your artist at any time! Honesty is always the best policy and very important for developing a good working relationship. Even if you have to deliver bad news your artist should respect that their are up’s and downs in the music industry all the time, so it’s always better to embrace them!
Ready to go?
As a new music manager just starting out in the music industry, it’s best to get advice from previous managers and also other music artists to get the relevant tips and insight to the business. Having excellent communication, honesty and passion are the key ingredients needed to be a great manager and to develop an effective relationship with your new artist.
So use these tips and let me know how they work out for you. I’d be interested to hear your tips also so feel free to comment below and better yet if you’re looking for new talent why not create a management project on our site? I’d recommend this to find the best new unsigned talent!
I just started a an artist management company and I have 5 artists under me but I feel like I am failing them, I don’t really know where to start in terms of promoting them.
Hey Felicia, Thanks for commenting! It can be quite overwhelming at first, but I’m sure you aren’t failing your artists! If you’re interested in looking into the promotional campaigns that we can offer to help kickstart their releases, you can book a call with a member of our Artist Services team here. Our Foundation Packages start from £50, and you can read more about them here!