Our friends at PledgeMusic have launched a new £50,000 talent development fund in conjunction with Help Musicians UK to benefit emerging artists.
The fund is aimed at DIY artists who wish to develop a long term career. The way it will work is that the artists will run their own PledgeMusic campaign, and once they hit their target they will then be able to access a “Top-up” grant provided by Help Musicians UK.
Artists of any genre can participate and the fund will prioritise artists who aren’t corrently receiving backing from third parties (labels, publishing, etc.) but are clearly at or near a career tipping point, with growing media interest, demonstrable live activity and an engaged fan-base.
The Emerging Artists Fund will run from May 2015 to May 2016 with three submission rounds. A panel of high profile tastemakers and music industry experts will select eight artists/bands at each round. Applications will be accepted between 1st-29th May 2015, 1st-31st August 2015 and 2nd-30th November 2015.
Round One of the Emerging Artists Fund ran in May 2015 and garnered publicity and support online from publications such as PRS For Music, The Unsigned Guide, and Music Week. In addition, more than 100 bands applied for the funding. The selection panel that narrowed down the applicants to the final nine included 6 Music’s Tom Robinson, award-winning producer and Music Producers Guild chairman Steve Levine, Kwame Kwaten (KKMC Management), Sean Adams (Drowned In Sound), Polydor A&R Tor Ree and singer/songwriter Shelly Poole (Red Sky July).
Applications can be submitted on the PledgeMusic site, here