Closes: 10 April, 2020
Beats by Dr. Dre is seeking a dynamic and seasoned individual to serve as our Social Lead to drive the development, execution and measurement of multi-platform digital strategies globally.
This role will be the funnel through which the company’s key messages and editorial point of view is manifested on all owned social channels.
They will be responsible for taking campaign, cultural and editorial messages and shaping the social conversation around them.
In this role, you will develop and implement highly creative, measurable social media programs and campaigns. You will exercise awareness for the user experience and utilize consumer insights that will ultimately formulate a key component of the digital, content and PR strategy globally. You will drive the execution of the global social strategy across the entire marketing funnel (reach, engagement, conversion, support, retention, advocacy) in addition to leading channel strategy across global platforms including Snapchat, Facebook, Twitter, Instagram, WeChat, and Line through the development and maintenance of playbooks. You will oversee and ensure the successful adoption of Beats by Dr. Dre’s social management software as well as find opportunities to bring in additional technologies to enhance the social operating model globally. In addition to growing fans and followers by driving both paid and organic social programs, you will monitor and analyze the performance of all social content and campaigns to measure impact, as well as develop/maintain relationships with media influencers, platform partners and key bloggers. You will work with international teams to create and develop social media presences around the globe – and will monitor emerging trends on social media channels, utilizing appropriate tools/metrics to appropriately apply that knowledge in efforts to increase the effectiveness of programs.
BA/BS degree in Business, Marketing, Communication or related field; MBA or equivalent degree preferred.