Director, Catalog Development & Marketing (Rock, Alternative, Hard Rock) [New York or Los Angeles based]
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of more than 1.4 million musical compositions spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to WEA (Warner-Elektra-Atlantic), the pioneering distribution and marketing network, and ADA, the independent artist and label services company, as well as consumer brands such as Songkick the live music app, EMP the merchandise e-tailer, and UPROXX the youth culture destination.
We currently have a fantastic opportunity to join our innovative and highly sought-after Global Catalog team.
Job Title: Director, Catalog Development & Marketing (New York and Los Angeles)
Catalog is the paramount frontier for marketing artists in the streaming era. We work closely with our frontline labels and artists under the Recorded Music division to develop new catalog opportunities in marketing, A&R, content development, and consumption, and then convert our findings into new strategies that are deployed across the company. We think and act like entrepreneurs.
The role of the Director, Catalog Development and Marketing centers around music marketing, strategic development, and performance analysis. In this role you will develop expert fluency in the catalog of Warner Music Group’s Recorded Music division with a focus on current Atlantic and Warner Records artists. You will work to increase exposure for artists and drive revenue by developing campaign ideas that complement active frontline campaigns, highlighting opportunities for incremental growth, sharpening and implementing best practices across your roster, and increasing internal awareness of the value of our artists’ catalogs in an “always-on” marketplace. This role aims to bridge the history of our artists’ careers with their active releases, and to continue building fanbases that stay with them forever. This role reports into in the SVP, Global Catalog Development and Marketing out of Los Angeles.
Are tech savvy with deep understanding of current technologies and general market trends
Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music, every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company’s DNA.
Consider a career at WMG and be a part of one of the biggest forces in music today.
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