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We market and promote music on a daily basis. Talk to opinion leaders and influencers. Check the charts, analyse data. Music is the most watched and shared content around. It drives conversations, goes viral in incredible ways. And adds essential value to shape the perception of brands.
Creative technologists are like new generation rockstars. Coders, programmers, inventors, scientists, designers are redefining contemporary culture. They do their thing, their way. They break the rules. Explore. Innovate. In other words, they dare. No wonder we’ve grown so fond of them.
We learn a lot from rockstars, every single day. They know how to be consistent and relevant. They know who their fans are and understand what they want. They create a bond and interact with them in unique and unprecedented manners. And that’s exactly what you want, right?