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Variety Radio Station for Los Angeles

104.3 MYFM

104.3 MYFM | Music Gateway

United States of America, Los Angeles

More Music, More Variety


104.3 MYFM is available day and night to bring you all the latest chart hits from some of LA’s popular hosts. They bring you more music and more variety through the Radio Station based in Los Angeles, California.

Find out all you need to know about 104.3 FM!

What Is 104.3 MYFM?

104.3 myfm lgbtq logo

104.3 MYFM (KBIG) is owned by iHeartMedia in Los Angeles. The station broadcasts a Hot Adult Contemporary format heavy on music from the 1990s to the present day.

KBIG has studios located in Burbank, California and its primary transmitter is based on Mount Wilson.  

Frequency: 104.3 FM

Call sign: KBIG

City of License: Los Angeles, CA

Format: Hot Adult Contemporary

Owner: iHeartMedia

Area: Los Angeles

Branding: 104.3 MYfm

First air date: 15 February 1959

Sister stations: KOST 103.5, KFI AM 640, Real 92.3, The Patriot AM 1150, ALT 98.7, AM 570 LA Sports

MYFM is one of only a few hot AC stations to transmit the show. In 2012 104.3 MYFM was top of the ratings for its target demographic of 25- to 54-year-olds. Over time the station’s music and chat are appealing to younger and broader audiences. The station has historically been successful with adult listeners and gained market share in a younger demographic.

This was due to the introduction a new line-up of on-air personalities. The station’s celebrity features as well as weather and traffic updates are crucial to its popularity as a local station. 104.3 MYFM is also benefiting from its changeover to pop music, which fundamentally has a wider appeal compared to other genres.

104.3 MYFM Schedule

Miley Cyrus at 104.3 MYFM


On weekdays, the show kicks off at 5 am, running all the way through to 12 am. At the weekends, you have the show from 10 am to 12 am on Saturday and 12 am – 11 pm on Sunday. Hosts include; Lisa Fozz, Dave Styles, Nina Chantele and many more!

HD Radio

KBIG launched an HD radio channel on 23 January 2006. The subchannel KBIG-HD2 was branded ‘Studio 104’ and focuses primarily on disco classics. In 2008 the KBIG-HD2 decided to drop the all-disco format in order to introduce a channel called Pride Radio. This is aimed at the LGBTQ community and plays dance and rhythmic tracks.

Who Owns 104.3 MYFM?

iHeart Radio logo

104.3 MYFM is owned by iHeartRadio owns over 850 live broadcast stations in 153 markets throughout America and reaches 9 out of 10 Americans each month. This means there is a local radio station in almost every location throughout the States. iHeartMedia is the main radio station group owner in the US due to revenue.

History Of 104.3 MYFM


KBIG was founded by John H. Poole and was aired in 1952 on 740 AM. The station was originally known as ‘The Catalina Island Station’. By broadcasting the station’s directional signal across ocean water, Poole understood that KBIG could have wide coverage throughout Southern California. Its popularity rose as it presented music, news and commercials in a sequence which was different from competitors. KBIG was named in honour of the station’s original DJ, Carl ‘Mr Big’ Bailey.

In 1959, KBIG-FM began airing its AM signal on the 104.3 FM frequency. The station played instrumental versions of Hollywood, Broadway and pop songs. In 1987, the station moved away from instrumentals and became a soft adult contemporary station and became in direct competition with 103.5 FM.


radio boom box playing MyFM

KBIG-FM dropped playing songs from the 60s in 1990 and began playing more current hits. 1992, KBIG shifted towards hot AC. In 2000, Clear Channel Communication (iHeartmedia) bought the station.


 By 2005, KBIG made some changes and reduced commercial time and played 30-minute music blocks, stopped jingles and also altered the musical direction by replacing current hits with re-currents from the 80s and 90s and leaning towards a rhythmic approach.   

In spite of having once been a rhythmic-based station, by September 2007 Charlie Tuna announced he was leaving the morning show but would continue to work within Clear Channel’s LA cluster. When the show ended the station tweaked from the rhythmic adult contemporary and started to identify as ‘My FM’. The station adopted the adult Top 40 format similar to its sister station KYSR (98.7 FM).

Sean Hamilton (long-time afternoon host in New York at WKTU-FM) joined KBIG-FM in 2009 as the new host of its afternoon show. He stayed in New York where he voice-tracked his show for MYFM. Following this Dave Styles took over from his slot. MYFM was one of only a few hot AC stations to carry the show. In 2013 the station changed its name to KBIG.


KBIG-FM’s new approach as “Contemporary Adult Hits” means 104.3 MYFM will play adult hits like Kelly Clarkson, Beyoncé, Christina Aguilera, Justin Timberlake, Shakira, Madonna and many more. Every song played is or was at the top of the charts.

104.3 MYFM Events

104.3 MYFM Events My Holiday Hero

MYFM has hosted various events over the years from gigs to fundraising initiatives.

On 3rd March 2020 from 9 am-11 am, the MYFM stream team were at one of LA County’s Vote Centres, encouraging listeners to Vote. At the event they gave away custom ‘I Voted Early’ iHeartRadio stickers.

My Big Night Out

On July 25th 2011 the station hosted a summer concert called My Big Night Out. 104.3 MYFM featured three amazing acts for one night at The Hollywood Bowl. Maroon 5, Train and Gavin DeGraw all performed on one stage. In 2012 the Big Night Out returned with Kelly Clarkson, The Fray and Carolina Liar all on the lineup.

Fundraising For SoCal Fire

Following the devastating fires in Southern California, iHeartMedia Los Angeles all pulled together in order to raise needed funds to support the organisations which helped with the fire relief efforts. On Wednesday, 13th December, four Westfield Mall locations hosted live broadcasts from 7 radio stations including 102.7 KIIS FM, REAL 92.3, ALT 98.7, 104.3 MYFM, KOST 103.5, KFI AM 640, and AM 570 LA Sports.

104.3 myfm virtual pride ball celebration

Virtual Gigs

During the lockdown, all iHeartRadio stations put together some virtual concerts to entertain their listeners. They kicked off a brand new series ‘iHeartRadio Concerts For The Community’ Presented by Ally with a performance from Andy Grammer.

Lance Bass and Lisa Foxx hosted the Virtual Pride Kickoff Ball with LA Pride on 5th June and broadcasted it on the 104.3 MYFM YouTube channel.  Pride Party Mix by Pride Radio and special guests including Dua Lipa and Demi Lavato. Additionally, on June 26th, LA radio stations will hold a Virtual Pride Party sponsored by BudLight Seltzer streamed live on KIIS-FM and Pride Radio’s YouTube channels.

Summary of 104.3 MYFM

With a variety of popular radio DJs, the station has evolved over time and established itself as a popular station listened to by millions each week.

The competition to get played on the radio can be fierce. However, that’s not to say you shouldn’t give it a try, approach the stations with specialist shows and DJs. Send copies to show producers and presenters.

So, why not give it a go or head over to the iHeartMedia podcast to listen live to the latest music on 104.3 MYFM?

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