When it comes to music marketing, we promise to deliver tangible and REAL results using industry and innovative marketing techniques. Campaigns start from as little as £349 ($400) and stretch across social media marketing, online streaming, radio and press.
Our team comes from world-leading music marketing companies, businesses, radio and TV stations so they know their stuff. Allow us to accelerate your marketing, drive real fan engagement and growth.
Spotify Playlist Streaming Promotion
We help to get your music heard & grow your audience by working directly with independent Spotify music curators worldwide. Our approach is tailored to suit each artist, carefully planning each campaign to deliver success and maximise your results.
Leverage our powerful network of influencers & professional tastemakers built over 10+ years.
As an official Spotify partner, we are a trusted source, working with Spotify editorial & indie curators to get your music playlisted.
Spotify promotion - playlist pitching to targeted curators, optimisation,
organic growth in streams, monthly listeners and followers
Music video promotion - focusing on YouTube & social media marketing, we use in-depth keyword targeting for guaranteed organic views, driving traffic to your video destination.
We prefer to work long term with artists and labels to achieve consistency and a better-planned approach. We're committed to supporting independent artists, to help them grow and to give guidance at every opportunity. We understand cash flow and planning releases can be an issue, so we've designed our 'Pay As You Grow' service to help alleviate some of these stresses.
'Pay As You Grow' allows you to spread the cost of your Music Promotion services by committing to an affordable monthly payment (that you choose!). These funds go into a secure promotional pot for use as and when you release your songs, as opposed to trying to budget for larger funds in one go, per campaign.
You'll be able to plan your finances for your upcoming releases, and our team will be on hand to guide you through the steps of each release - giving you expertise and best advice for your marketing strategies.
We are OCD when it comes to our planning, as we know that gets better results. Working long term allows us to fully understand your goals and tailor our campaigns to these milestones. The ‘Pay As You Grow’ service gives you a closer, deeper professional relationship with our team to set you up for success whilst always being aligned to your goals.
Below is what's included in our service:
Ongoing communication with our dedicated team
Free A&R meetings
Release planning and marketing strategies
General career advice and support
Direct music feedback and recommendations
Marketing tactic advice that will support your career growth
Free Game Changer acccount worth £250 p/year whilst in the scheme (unlimited distribution, publishing royalty collection, sync representation)
This service can include our artist development if desired, so to speak to one of the team, apply below.
We have a hardworking team of radio pluggers working directly with some of the biggest radio stations in the world. We work to get you heard - whatever your genre.
National & International Radio Promotion to get you radio airplay
Specific genres covered across THE UK, USA, Europe and Australia
Music PR, Press & Blogs
A super important step for growing your fanbase and your streaming numbers is to get music reviews and features in magazines, blogs and from music journalists.
Our campaigns allow you to do exactly this, whereby we pitch and place press articles and reviews in targeted music blogs and publications. Over the past 10 years+, we have established a huge network of press contacts and have helped artists tell their stories worldwide.
Social Media Digital Marketing
We work across Facebook, TikTok, YouTube, Instagram & Snapchat to deliver targeted advertising campaigns that engage targeted audiences. We help build your brand profile, your social media following and drive traffic through to online destinations such as Spotify, Apple Music & YouTube.
Our Direct-to-Fan campaigns are handled within your own social media accounts, meaning you get full transparency and keep all the traction in likes, followers and engagement. We handle all the advertising assets and copy, managing campaigns from 2 to 6 weeks.
Our campaigns fees are very affordable and fixed, so you are free to ramp up your ad spend as desired without further cost.
Sync Promotion - TV, Film & Games
Music licensing (sync) is a great revenue stream, generating sync fees & backend royalties. It's no wonder its become a primary focus for alot of indie artists these days.
Whilst we represent music for sync as an agency via our platform, we can also work with you to promote & pitch your music to music supervisors working across TV, film & games.
This promotion presents you to key professionals & can help increase the opportunity of securing placements. Below is what's included in our service.
We have built an established network of TikTok influencers that help us create authentic, data-driven influencer campaigns.
We combine our vast experience in digital marketing and music to help drive targeted engagement, streams and organic traction through TikTok's video social media platform.
Our campaigns start with a consultation to discuss the best strategy to maximise your reach, all aligned to your genre and audience demographic. We secure music placements within video content to deliver fantastic results.
Our Artist Development Program has been built by industry professionals, designed with their real-world experience
to help you get the most out of your development. We understand that no two artists are the same, so tailor our services
specifically to suit your needs. Some of the areas we explore include:
Branding & Identity
Music Promotion & Music Marketing
Music Promotion & Artist Development Showcase
Check out just a small selection of artists and record labels that we have worked with recently.
Our music videos have achieved millions of views across Youtube and VEVO. Our team has also used
these videos to help to secure huge playlist placements across TV, Radio and Spotify too!
The creative team are experts in video and can source the filmmaker through our dedicated creative platform,
set up the shoot day, negotiate free or heavily reduced location fees and we can even direct too!
Check out the video! Music by Coffee at Midnight & Pyrotechnique represented by Music Gateway
available to license (yep, we do
If you are interested in working with our awesome team on your new music video or want to promote your next release,
then get in touch! We cater for all budgets so don't hesitate to reach out to the team. Contact:
+44 (0) 20 4509 9090 (UK) +1 (833) 644 1108 (US)
“I really love those guys. Mark and the team are awesome and
have helped so much with my development as an artist and as a brand.”
“Music Gateway has helped me with my brand, music videos and
production. It's been a proper journey.”
Musician, Singer, Songwriter
“Working with Music Gateway was easy, very happy & great
feedback on all things creative. They are one of the best music PR companies out
"It was really great! Mark and the promo team are wonderful to
work with, genuine fans of music & eager to help in any way that they can!"
Ships Have Sailed
“They've really helped me develop as an artist and pull
together all aspects to my career; my branding & personality are now all aligned.”
"I've been super happy with how my Spotify streams have hit
over 1 million streams, which is crazy. They achieved over 20 editorial Spotify playlists
and amazing traction online."
Want to discuss your requirements?
Feel free to jump on a call with us, we're glad to run through your needs and
our services. We're passionate about delivering excellent results in a totally transparent way,
so drop us a line.
Music Promotion, Radio Airplay, Spotify Playlists & Music Marketing
It can be difficult to get your music heard in today’s industry – where everyone has the ability to make and upload music to streaming sites from their bedroom. The hard part is getting people to actually listen to it – and that’s where music promotion and music marketing come in.
The general public spends more time than ever on social media platforms so music streaming services like Spotify are becoming more and more important to reach a fan base and get your music online.
Yet with people increasingly advertising their products online, many platforms have become swamped with ads. So the question is, how do you cut through all the noise? The answer is music promotion sites and music marketing.
What Is Music Promotion?
Music promotion comes in many forms, both free and paid, and artists mainly choose to promote music online. Free music promotion can come from friends and family sharing your music to reach a larger audience. But while it’s a fantastic way to spread the word about your latest single, it’s not as effective as paid promotion. Ads on platforms like Spotify,Facebook or Soundcloud are some of the best places to promote music and in turn increase your streams, ensuring your music reaches a wider audience. SoundCloud music promotion, alongside Amazon Music and Apple Music promotion, are important players in the quest to get your music heard.
Music promotion companies and online music promotion services offer a range of music promotion packages and are a great way for artists to expand their audience. Paying for a professional service opens artists to a previously unreachable demographic. Of course, everything a promotion company will offer is achievable on your own, but it can take months of research, networking and emailing before you see results. So how do you promote your music?
Why Is Music Promotion Important?
Strong music promotion and music marketing are key to any artist’s success, especially focused on album promotion services and single releases which are normally six weeks prior to the album launch. Music marketing allows an artist to reach new music fans, which in turn leads to more streams, likes, views, shares and sales – and pushes your music career forward. The best way to promote music is to approach it in an organised and methodical way, taking into the following considerations.
How To Promote Your Music
Friends and Family
If you are wondering how can I promote my music free, the first place to look is close to home. Your closest friends and family are invaluable assets to promote music free for both your music and your brand. Loved ones who want to see you progress in your career are one of the best forms of free music promotion. Promotion for music is an essential element to getting your music heard, so ask those around you to support your music marketing efforts by subscribing to your YouTube channel and sharing your latest Facebook post or blog posts.
Getting those around you talking about your music to others and being involved in your journey is the best way to slowly but surely get the word out about your music and promote music free. Promoted music will always get a wider audience.
Social Media Campaigns
Social media offers plenty of music promotion ideas, and everyone likes great music so it’s a popular topic. As well as scheduling ads for cheap music promotion, you can post updates as you progress through your career. Posting behind-the-scenes footage and live music on your Instagram and TikTok is a great way to promote your music free. You can even host giveaway competitions to boost fan engagement as you take them with you on your journey. Independent music promotions can be varied and inventive, so try to think outside of the box.
Soft selling is an advertising and sales approach centred around being subtle and not forceful, designed to avoid turning potential customers off by being too pushy.
Instead of being too ‘shouty’ about your music, try and spark conversation and build relationships with your fans by being more personal. Listen and engage with your followers and encourage them to get involved and ask questions – and in turn, respond with well-informed and friendly information to build trust and garner support.
Music Video Promotion
This is the ideal way to showcase your talent and single release. Sharing your promotional music video on Youtube is fantastic organic music promotion and there are many other platforms on which to distribute your music video – the visual element makes it perfect for social media. You could also approach music promotion forums and music blogs to see if they are interested in your story.
You may also consider YouTube music promotion through ads as a way of getting your music out there. Many music promotion companies UK – such as Music Gateway – can also promote your video to television, record labels, and their respective A&R teams. A way to promoter music video free is to get your personal network involved in sharing it on their socials too.
Radio promotion is probably the most obvious answer for indie music promotion. It can be free to get your music out onto the airwaves with a well-structured email to your local radio promoter – but do your research first.
There’s no sense emailing a pop station to play a death metal track. Offer something in return – most local stations and radio pluggers love to play upcoming artists, especially if the artist promises to share details of the station with their audience. You get airplay, the radio gets free promotion to your fanbase and everyone is happy.
Collaborate with Other Artists
Music promoting is all about collaborating with different people and there’s a reason you see so many singles released by established artists featuring other big artists. Collaborating allows you to sell your music and your brand to someone else’s loyal audience – reaching fans you may have never reached through your usual promotional efforts.
Collaborating can come in many forms: performing a duet on stage, writing a song with another artist or working with a producer to remix your latest track or even someone else’s.
Music Marketing Companies (Music PR Companies)
There are many companies that offer a music promotion service for indie artists, but finding legit music promotion companies is a different matter. The best music promotion services offer affordable services with clear outcomes. We’ve all seen fake Instagram accounts promising followers for cash, only to find the followers you receive are bots and false accounts. Legitimate companies provide artists with real music promotion and engagement from real people through the use of ad campaigns, DSP playlisting and clever digital promo targeting.
The popularity of streaming platforms has seen Spotify music promotion continue to grow, and artists have been known to make a living purely from the royalties collected when their track lands in a top Spotify playlist. But how do you secure a playlist push? The answer is DIY or via a music promotions company.
Both will give you organic Spotify promotion or other playlist promotion – but working on your own to land your latest single in a big playlist takes a lot of time. First, you need to find a suitable playlist that your single would fit well with. You then need to spend potentially hours tracking down the playlist curator before finding a suitable contact. Even then, that doesn’t land you a spot.
Alternatively, you could invest in your career by hiring music promoters or Spotify promotion companies who will already have a phone book full of strong contacts ready to receive your track. Spotify promotion services can help boost your Spotify streams, increase your monthly listeners and increase your fan base – in a fraction of the time.
DIY Or Hired Help?
There’s nothing wrong with making connections for yourself to build a strong network for your brand. Whether this method is successful depends on your effort, input and patience. Spending hours a day promoting your music can be a long and boring task. However, when you pay for music promotion the potential is unlimited and the rewards are much more satisfying when your single begins to gain traction.
If you don’t have the time, patience or knowledge to develop music marketing strategies to promote your music, then music promotion companies like Music Gateway can do it for you in half the time. Knowing your music is receiving comprehensive music promotion worldwide gives you more time to focus on what really matters – the music.
Music Gateway prides itself on being one of the best music promotion sites in the industry. Explore Music Gateway’s music promotion services listed above for promoting your SoundCloud tracks, boosting your Spotify plays, creating Apple Music promotion campaigns and much more.
If I want to add money to my ad spend, will I be charged extra for my campaign?
No! Our rates are fixed. So you can spend as much or as little as you’d like on your paid music promotion campaigns.
Can I promote my music to get them into TV and film?
Absolutely. Our Sync Promotion team will present your videos to music supervisors/ labels and A&R teams.
I don’t have any followers on social media, is Music Promotion for me?
Everybody has to start somewhere! It doesn’t matter what size your following is already, we work equally as hard for every client to grow the reach but also expose your music to our followings of over 80,000 industry professionals and fans. We work out the best way to promote your music on a bespoke basis unique to each artist.
Will my music definitely get played on the radio?
Nothing in the music industry is guaranteed, however, we certainly try our best and our experienced team work directly with some of the biggest radio stations in the world.
Do you buy followers as a tactic for promotion?
Absolutely not. With our proudly legit music promotion services your growth comes organically or from specially created, well-thought-out ads and marketing strategies.
How will I know how my campaign is going?
As one of the best-known online music promotion companies, our talented team will regularly update you with how your campaign is going, any placements you’ve landed, or plans to try a different strategy. Of course, our team is always around if you want to get in touch to talk about your campaign.
Could I just do my own Music Promotion?
Whilst there are aspects of music management and promotion that artists are capable of doing themselves, the benefits of working with an established Music Promotion company are wide scopes for reach and making huge industry connections. Plus it frees up more of your time to do what you do best – make music.