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Best Music Spotlight

Ones To Watch 2024 – Our Top Picks

Photograph of the blog post author, Ryan Cahalin

Ryan Cahalin


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2024 is closely approaching and what a year 2023 has been for new music! With the new year imminent, we thought we’d wrap up some highlights of the year and let you know who we think is gonna have a breakout year in 2024.

Kenya Grace
Kenya Grace for British Vogue

Best of 2023

2023 saw Dave & Central Cee release their collaborative single ‘Sprinter’ which quickly became a UK anthem of the summer. We also saw Miley Cyrus return into the pop stratosphere, successfully releasing one of 2023’s most infectious tracks ‘Flowers’ to the world. The single made Spotify history becoming the fastest song to reach 1 billion streams on the platform. While it’s been a huge year for some of the world’s biggest names in music, we’ve also seen a rise in new stars and independent music.

The likes of Kenya Grace became one of two British Female Artists (the other being Kate Bush) to reach No.1 spot in the Official Charts with a track performed, written and produced entirely solo. Her liquid Drum and Bass single, ‘Strangers’, began soaring on TikTok to then reach the masses and become an instant hit whilst simultaneously unveiling the rising pop star to the globe.

Each year, we turn to our staff here at Music Gateway to list the acts we think are going to make 2024 their breakout year. Before we get into it, let’s take a look at some of the other top picks from the rest of the music industry.

Top Picks from the Music Industry

This year, British Indie Rock band The Last Dinner Party took home the Brits Rising Star award 2024 which previously tipped artists including FLO, Adele, Florence + the Machine and Sam Fender. The second year in a row that this award has been won by an all-female outfit.

Video-hosting powerhouse, VEVO, have also released their 2024 list of up-and-coming artists through their renowned DSCVR series. Now in it’s tenth year, “DSCVR Artists To Watch” is an annual taste-maker program showcasing emerging artists poised to have a breakthrough in the following year ahead. VEVO’s DSCVR 2024 artists to watch include:

  • Chappell Roan (Island/UMG)
  • Elmiene (Polydor/Def Jam Recordings)
  • Florentina (Good Kid Records & Polydor x Island Records/UMG)
  • Fridayy (Def Jam Recordings)
  • HARLEY (Sony Music France, RCA Records)
  • Jazzy (Polydor, UMG)
  • Judeline (Interscope Latin)
  • Khamari (RCA/SME)
  • Libianca (5K Records/RCA)
  • Mae Stephens (EMI, UMG)
  • Nathan Galante (UMLE/UMG)
  • Olly (Epic Records Italy)
  • Qing Madi (Columbia/SME)
  • Sarah Kinsley (Verve/UMG)
  • ScarLip (Epic/SME)
  • Strandz (Epic/SME)
  • Teezo Touchdown (RCA/SME)
  • The Last Dinner Party (Island Records, UMG)

Watch VEVO’s DSVCR Artists To Watch 2024 performances here.

BBC Sounds of 2024 have also tipped these artists for a huge 2024: Ayra Starr, Caity Baser, CMAT, Elmiene, Olivia Dean, Sekou, Tyla, Sekou…

We’ve had the pleasure of working with some incredibly talented artists across our roster this year and we gave our staff the tricky task of choosing their artists to watch in 2024.

Ones To Watch 2024

Here’s our list:

Ryan: TripleS, ATRIP, Cristale

Dylan: 4T7, Josh Caballes, Omar Bassad

Leila: CHELJI, Tyla, Michael Blackwell

Lee: JVCK James, D Major, Arin Ray 

Leon: George Barnett, Ginger and the Peppers, Loathe

Sam: Tom Auton, Caleb Miller, HOT MILK

You can check out our Ones To Watch 2024 Playlist where you can find all of our choices plus some of the most notable artists that look to burst into the mainstream for 2024!

If you’d like to keep up to date with the best new music and industry trends, make sure to keep an eye on our blog. Join us on social media

Instagram | Facebook |  Twitter

or create an account to get all the tools and services you need to get your career off the ground and into the ones to watch!


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