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Music Licensing

How to Get Your Music Featured in TV and Film

Photograph of the blog post author, Annika Hope

Annika Hope

23.8.2024

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How to Get Your Music Featured in TV and Film

The world of music sync licensing is an exciting frontier for musicians and producers looking to expand their reach and income. Having your music featured in TV shows, films, commercials, or video games can provide significant exposure, financial benefits, and creative satisfaction. 

This guide will walk you through the benefits of sync licensing and provide steps to get your music featured on screen, and how best to do that with Music Gateway’s sync and music licensing services.

Increased Exposure 

When your music is featured in a TV show, film, or commercial, it reaches a broader audience than traditional platforms. This can lead to new fans, more streams, and greater visibility for your brand.

Financial Rewards

Sync licensing deals can be highly lucrative. Licensing fees vary but can be substantial, especially for high-profile placements. Additionally, you’ll earn performance royalties every time the licensed content is broadcast.

Seeing your music paired with visual media can be incredibly fulfilling. It opens up new creative avenues and can lead to collaborations with filmmakers, advertisers, and other creatives.

Enhanced Credibility 

Being associated with reputable TV shows or films can boost your professional reputation. It signals that your music meets high industry standards and can lead to further opportunities.

How to Get Your Music Featured in TV and Film (3)

1. Create High-Quality Music

Ensure your music is professionally produced and recorded. High production quality is crucial, as music supervisors and directors are looking for tracks that sound polished and ready for immediate use.

2. Understand the Market

Research the types of music that are currently in demand for TV and film. Watch popular shows and movies, paying attention to the soundtrack. Notice trends in genres, tempos, and moods.

3. Build a Strong Portfolio

Create a diverse catalog of music that showcases your versatility. Include different genres, moods, and tempos to increase your chances of landing a placement. Instrumental versions of your songs are also valuable, as they are often needed for background music.

4. Network with Industry Professionals

Building relationships with music supervisors, filmmakers, and other industry professionals is key. Attend industry events, join online forums, and engage on social media to connect with people who can help get your music heard.

5. Utilize Music Licensing Services

Services like Music Gateway provide a platform to get your music in front of the right people. They offer a range of tools and resources to help musicians and producers navigate the sync licensing process.

5 of The Best and Most Lucrative Sync Licensing Deals

Moby – “Play” Album 

Moby’s 1999 album “Play” is a quintessential example of how sync licensing can launch an artist’s career. Every track from the album was licensed for use in films, TV shows, and commercials. This extensive exposure played a crucial role in transforming Moby from an underground artist into a household name, demonstrating the power of sync deals.

Feist – “1234” in Apple’s iPod Nano Commercial 

Feist’s song “1234” skyrocketed in popularity after being featured in an Apple iPod Nano commercial in 2007. The commercial’s vibrant visuals and catchy tune helped the song reach a massive audience, leading to increased album sales and significant career momentum for Feist.

Nick Drake – “Pink Moon” in Volkswagen Commercial 

Nick Drake’s “Pink Moon” experienced a revival in popularity after being featured in a Volkswagen commercial in 1999, 25 years after his death. The ad’s widespread reach introduced Drake’s music to a new generation, leading to a surge in album sales and renewed interest in his work.

The Black Keys – Multiple Syncs 

The Black Keys have had numerous successful sync placements that have significantly boosted their career. Songs like “Tighten Up” and “Howlin’ for You” have been featured in commercials, TV shows, and films, contributing to the band’s widespread recognition and commercial success.

Sia – “Breathe Me” in Six Feet Under Finale 

Sia’s “Breathe Me” gained immense recognition after being featured in the emotional finale of the TV series “Six Feet Under” in 2005. The placement brought Sia’s haunting vocals to a broad audience, leading to increased popularity and solidifying her place in the music industry.

How to Get Your Music Featured in TV and Film

Music Gateway offers a comprehensive music licensing service that connects artists with opportunities for sync placements, boasting:

Extensive Network 

Music Gateway has a vast network of music supervisors, film directors, and advertising agencies looking for music. By joining Music Gateway, your music will be accessible to a wide range of industry professionals.

Professional Support 

Their team provides expert guidance on how to prepare your music for sync licensing. Music Gateway can ensure you’re well-equipped to succeed, from optimizing your tracks to understanding contract terms.

Tailored Opportunities 

Music Gateway offers personalized sync licensing opportunities based on your music style and goals. They match your tracks with the right projects, increasing the likelihood of placements.

Global Reach 

With connections worldwide, Music Gateway opens doors to international sync opportunities. You can get your music featured in global campaigns, reaching audiences across different countries and cultures.

  • Be Persistent – Getting your music featured in TV and film takes time and persistence. Don’t be discouraged by initial rejections. Keep refining your craft and submitting your music.
  • Stay Organized – Keep track of your submissions, follow up when necessary, and maintain detailed records of your licensing agreements and payments.
  • Keep Creating – Continuously produce new music. The more diverse your catalog, the more opportunities you’ll have for placements.

Sync licensing is a powerful tool for musicians and producers looking to expand their reach and income. By creating high-quality music, understanding the market, building a strong portfolio, networking, and utilizing services like Music Gateway, you can increase your chances of getting your music featured in TV and film. Embrace the process, stay persistent, and watch as your music finds its way onto screens worldwide.

Want to get involved with Sync Licensing? Apply Here.


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