Natalie Shay Case Study | Мusic Gateway

Our breakdown of Natalie Shay’s Music Promotion Campaign across 4 singles for her latest LP ‘Milk’

Over the last few years, North-London hailing Indie-Pop artist Natalie Shay has been building an ever-growing presence, media acclaim & loyal fandom through her infectious releases, storytelling & explosive live performances. Earlier this year, Natalie Shay released her 6-track LP ‘Milk’ with each track exploring different key feelings and experiences sensed when writing in lockdown during the COVID-19 pandemic. With four videos accompanying the singles of the EP, we focused our attention on delivering a visual-centric campaign whilst supporting with our extensive playlisting services on Spotify.

In collaboration with Natalie’s team, we focused on promoting key singles ‘Medicine Boy’, ‘New Wave’, ‘Two Sparks’ & ‘Heaven’ across Spotify, Social Media & YouTube.

Check out our results for Natalie’s campaign with us on the LP:

DSP:

130k+ total streams
75% increase in Spotify Followers
Support from Spotify Editorial Playlists & Ones To Watch
30.1% increase in monthly listeners
28 Playlist adds

Digital:

500k+ reach
23.1% increase in YouTube subscribers
89.2K YouTube views
YouTube Playlisting
Custom Asset Creation

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We’re always on the lookout for great new music from people just like you! Get in touch with the Music Promotions or Sync Licensing team to hear more about our exciting services and how we can help.

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