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What Is Vevo

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Music Gateway Team


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Vevo is an online music video platform that has become a major force in the music industry. Launched in 2009, Vevo provides a platform for music artists to showcase their music videos, as well as to promote their albums and tours. Vevo also offers exclusive content such as interviews, behind-the-scenes footage and live performances.

In this article, we will explore what Vevo is, how it works and what it offers to music fans around the world.

Overview – What Is Vevo?

Vevo is a music video platform owned by Universal Music Group (UMG), Sony Music Entertainment (SME), and Abu Dhabi Media. It was launched in 2009 and is available in over 200 countries.

Vevo was created as a response to YouTube’s increasing popularity and dominance in the music video market. The company was created to provide a platform for music videos that were more artist-friendly, with higher quality videos and better monetization opportunities.

The platform provides music videos, live performances, and exclusive content from artists signed to UMG, SME, and other labels. It also offers original programming and exclusive content from artists, including interviews, live performances, and behind-the-scenes footage.

Vevo has since become a major force in the music video industry, with more than 25 billion views and over 100 million unique visitors each month. It has also become a major source of revenue for the music industry, with artists and labels earning money through advertising and subscription fees.

Universal Music Group


Universal Music Group (UMG) is the world’s leading music company and home to the most iconic and influential labels and brands in music, including Vevo. It is a wholly-owned subsidiary of Vivendi, a global media and content company. UMG’s labels include iconic artists such as Queen, The Beatles, Eminem, Lady Gaga, Taylor Swift, and many more. UMG is also a leader in the digital music space, with a strong presence in streaming, mobile, and social media. UMG also owns and operates a range of businesses including merchandising, music publishing, and artist services.

Sony Music Entertainment

sony music

Sony Music Entertainment (SME) is a global music company and a wholly owned subsidiary of Sony Corporation of America. It is one of the “big three” record labels, alongside Universal Music Group and Warner Music Group. It is home to many of the world’s most renowned labels and artists, including Arista Records, Columbia Records, Epic Records, RCA Records, Sony Classical, and Sony Music Nashville. SME is also the parent company of Sony Music Entertainment Japan, Sony Music Entertainment UK, Sony Music Entertainment Germany, and Sony Music Entertainment Australia. Its headquarters are in New York City.

Abu Dhabi Media


Abu Dhabi Media (ADM) is a leading media company in the United Arab Emirates. It was founded in 2008 and is owned by the Abu Dhabi government. ADM owns and operates a variety of media outlets, including television, radio, print, digital, and mobile. The company’s portfolio includes Abu Dhabi TV, Abu Dhabi Sports, Abu Dhabi Radio, and The National Newspaper. ADM also produces and distributes content and services through its digital platforms, including its website, mobile applications, and social media channels. ADM’s mission is to create and deliver engaging content to its audiences while promoting the values and culture of the UAE.

Where can I find Vevo content?

Vevo is no longer available on their website, but you can still access their content on various platforms. To ensure that you’re watching a Vevo production, look for their branding in the lower-right corner of the music video.



Head to YouTube’s Vevo channel – boasting nearly 20 million subscribers – to explore an extensive selection of music videos and shows. With over 20,000 videos organized by genre, albums, playlists, new releases, and more, you’re sure to find something you’ll love.


To access more than 14,000 HD videos and playlists, add the Vevo channel on Roku.

Apple TV

Download the Vevo app to Apple TV for the best in artist videos, live performances, and original content. Easily search for your favourite songs or explore new music with just a few clicks.

How to use Vevo as an artist:

Create a profile on You will need to provide basic information such as your name, email address, and location.

Upload your music and videos to the website. Make sure to include a description and tags for each video.

Promote your music and videos. Share them on social media, create playlists, and create a newsletter to keep your fans updated.

Engage with your fans. Reply to comments, interact with them on social media, and create content that your fans will enjoy.

Monitor your analytics. Keep track of your views, likes, and comments to get an idea of how your music is being received.

Collaborate with other artists. Reach out to other artists and collaborate on music, videos, and other content to increase your reach.

Summary – What Is Vevo?

Vevo is a great way to discover new music and keep up with the latest music videos. It is an excellent resource for music fans to explore and find new music, and to stay up to date with their favourite artists.


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