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Music Promotion

Radio AirPlay – Why It Still Matters

Photograph of the blog post author, Jon

Jon

5.4.2023

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Here at Мusic Gateway we collaborated with Radio Airplay to provide you with the opportunity to gain 25,000 plays of your music across internet radio. The Radio Airplay platform lets you organize your music by category, provides you with the ability to upload an unlimited amount of tracks to the service, view statistics and allows you to engage with your fans.

Radio AirPlay

Who Are Radio AirPlay?

Radio AirPlay is a digital radio promotion and marketing company based in Los Angeles, California. They specialize in helping independent artists get their music heard on the radio. Radio AirPlay offer a variety of services, including radio airplay promotion, radio tracking, radio imaging, and radio interviews.

They also offer radio promotion packages to help independent artists reach their goals. Radio AirPlay has over 20 years of experience in the radio industry. It has helped over 10,000 independent artists get their music heard on the radio.

How Integral Is Radio AirPlay To Musicians?

Radio plays remain such an integral part of the ensuing success of the modern day artist.

Exposure

We are in an age of heavyweight streaming services such as Spotify and Apple Music. So you’d expect them to dominate when it comes to the way that an average person discovers new music. A 2015 study by Nielsen found 61% of respondents said radio was how they listened to new music. Radio also offers a convenience and ease of use for the listener. This is compared to other formats (like streaming) don’t necessarily provide. The study found that 243 million consumers in the USA tune in to radio each week. This equates to around 91% of the population. That is an absolutely huge market which might potentially hear your music and in turn possibly bring you new fans.

Gaining multiple plays on radio can also allow you to breakthrough to a large mainstream audience relatively quickly. This in part is because radio in a modern sense now covers internet/digital and satellite/terrestrial. This means that there are plenty of ways to get heard via radio play. For example, according to tunecore the Foo Fighter’s ‘Everlong’ has received “almost 2 billion gross impressions (audience reach) to date”. Radio is the most effective way of building awareness for an artist. It creates a buzz around their music – which could possibly lead to a song becoming a hit.   

Sync Opportunities – Radio AirPlay

Radio plays are useful for gaining more fan exposure and increasing sales of your records. They can also be an essential factor that could lead to commercial opportunities in the media – for instance, sync. There was an interview by Pigeons and Planes. They discussed how they sourced and selected new music to pitch to clients, Jackie Shuman stated that….

“I’ve found some great things on non-commercial radio”.

Aaron Mercer supported this by saying…

“Good local press and radio helps”.

Radio is a key resource for music supervisors. Many use it to source emerging talent. Talent who may be suitable for placement on the projects they are currently working on as well. This also includes future ones. Sync is quickly becoming an integral revenue stream for the music industry. Many artists – from established acts to previously unheard of bands – are now embracing it. Radio AirPlay has the potential to lead down this avenue.  

Radio AirPlay

Exclusivity and Relationships

Put simply, getting your music played on some type of radio helps to separate yourself from the multitude of other artists out there who are fighting for fans and attention. In a way radio stations operate as a filtersieving out the poor music while playing the good stuff. To even get airplay a number of people must sign off on an artist being played, something which is difficult to achieve given how subjective music taste really is. Getting through this filter proves to both professionals and the public that your music is at least worth listening to.   

Radio DJ’s and curators also still have an essential role to play as they have relationships and contacts throughout the industry – potentially furthering the exposure of your music and getting it into the hands of professionals throughout the business.

Final Thoughts On Radio AirPlay

It is clear to see then that Radio AirPlay is still an important factor when you boil it down to the raw data. With the current audience reach per week of around 72 million people for songs in the top 40 (and even more niche genres such as alternative rock still garnering around 10 million listeners a week) it is evident that radio as a medium is alive and kicking – making it well worth an artist’s time getting their music played there. 

Thanks for reading, 

Will @ MG


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