82Major – Playlisting Success with Hit Track ‘Choke’

In the crowded world of music, standing out takes more than just raw talent—it’s about smart strategies and connecting with the right audience. When 82Major, a fresh K-pop group with a cool mix of hip-hop and pop, dropped their single “Choke,” they wanted to make waves not just in South Korea but all around the globe. 

This case study dives into the playlisting campaign we put together to help 82Major get noticed, showing how a focused approach can really boost a rising artist’s profile.

Who Are 82Major?

82Major is not just another K-pop group; they are a dynamic force reshaping the genre by infusing it with fresh hip-hop influences and a genuine commitment to artistry. Formed under Great M Entertainment in 2023, this six-member ensemble—comprised of Nam Sung-mo, Park Seok-joon, Yoon Ye-chan, Cho Seong-il, Hwang Seong-bin, and Kim Do-gyun—has quickly gained recognition for their hands-on approach to music creation.

Each member contributes to songwriting and production, ensuring that their music is a true reflection of their collective and individual creativity.

Their debut album, ON, set the stage for their global ambitions, but it was the release of their single “Choke” that truly showcased their ability to connect with a broader audience. With a powerful combination of rap and smooth vocals, “Choke” represents 82Major’s mission to inspire and resonate not only in South Korea but around the world.

82Major Campaign Overview

To maximize the reach of “Choke,” we executed a targeted playlisting campaign aimed at both K-pop enthusiasts and global music lovers who appreciate innovative blends of genres. Given 82Major’s distinctive sound and the personal connection they seek to establish with their audience, our strategy focused on securing placements in playlists that highlight emerging global talent and genre-crossing tracks.

Execution

Targeted Playlisting: We identified and approached playlist curators whose audiences align with 82Major’s style—those who appreciate the fusion of hip-hop and K-pop, as well as playlists that highlight new and innovative global sounds.

Engaging Curators: Understanding that curators are often creatives themselves, we crafted personalized pitches that emphasized the group’s unique blend of tradition and innovation. We highlighted the members’ active role in their music production, showcasing them not just as performers but as true artists.

Monitoring and Adjusting: As “Choke” began gaining traction, we closely monitored its performance across the added playlists. This allowed us to engage further with curators and fans, creating a feedback loop that helped maintain momentum throughout the campaign.

Results

The campaign exceeded expectations, resulting in “Choke” being added to 35 playlists, amassing over 515,000 streams within a short period. This impressive engagement not only reflects the track’s appeal but also 82Major’s growing influence in the global music scene.

Key Takeaways

• Authenticity Resonates: By staying true to their creative process and connecting with curators who appreciate authenticity, 82Major successfully penetrated the competitive playlisting landscape.
• Global Appeal: The campaign’s success underscores the global appeal of 82Major’s sound. Their unique fusion of hip-hop and K-pop, combined with their genuine connection to their music, allowed them to stand out on an international stage.
• Continuous Engagement: The ongoing dialogue with curators and fans was crucial. It not only kept the track alive in playlists but also fostered a deeper connection with listeners, aligning with 82Major’s ethos of making music that inspires and motivates.

Closing Thoughts on 82Major

The “Choke” playlisting campaign is a testament to the power of a well-crafted strategy that aligns with the artist’s core values. As they continue to evolve and push artistic boundaries, 82Major is poised to become a staple in both the K-pop and global music landscapes, and we’re proud to have been a part of this milestone in their journey.

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