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Case Studies

Allexa Bash – Dark Angels (Album)

Photograph of the blog post author, Ryan Cahalin

Ryan Cahalin

17.8.2022

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Our Breakdown of Allexa Bash’s Music Promotion campaign with Music Gateway.

Ukraine-hailing Electro-pop artist Allexa Bash released her debut album Dark Angels earlier this year promoting the album across Spotify, Press, Radio and TikTok. The album twists and turns through heavy synth-work and electro-pop stylings whilst still maintaining a slightly left-field production style. ‘Dark Angels’ features previous fan favourites
including ‘Universe’, ‘I Was You’, ‘Texas Rodeo’ and the focus-single ‘Stay’, all of which were remastered for the album. In promoting the release, we implemented a multi-faceted & bespoke strategy to give the 8-track LP the attention it deserved.

Check out our results for Allexa’s campaign with us on the album:

Press & Radio:

  • Flex Feature
  • 100+ Radio Downloads
  • Support from Music Crowns, The Stumble Upon, Mystic Sons & more.

DSP:

  • Fresh Finds Pop Spotify Editorial Placement
  • 30% increase in Spotify Followers
  • 440% increase in monthly listeners

Digital:

  • Social, TikTok & Spotify advertising campaign
  • 100k+ TikTok listeners
  • 6000+ link clicks
  • Average streams per new listener (Spotify Ads) – 6.93

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