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Case Studies

Allexa Bash – Dark Angels (Album)

Photograph of the blog post author, Ryan Cahalin

Ryan Cahalin


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Our Breakdown of Allexa Bash’s Music Promotion campaign with Music Gateway.

Ukraine-hailing Electro-pop artist Allexa Bash released her debut album Dark Angels earlier this year promoting the album across Spotify, Press, Radio and TikTok. The album twists and turns through heavy synth-work and electro-pop stylings whilst still maintaining a slightly left-field production style. ‘Dark Angels’ features previous fan favourites
including ‘Universe’, ‘I Was You’, ‘Texas Rodeo’ and the focus-single ‘Stay’, all of which were remastered for the album. In promoting the release, we implemented a multi-faceted & bespoke strategy to give the 8-track LP the attention it deserved.

Check out our results for Allexa’s campaign with us on the album:

Press & Radio:

  • Flex Feature
  • 100+ Radio Downloads
  • Support from Music Crowns, The Stumble Upon, Mystic Sons & more.


  • Fresh Finds Pop Spotify Editorial Placement
  • 30% increase in Spotify Followers
  • 440% increase in monthly listeners


  • Social, TikTok & Spotify advertising campaign
  • 100k+ TikTok listeners
  • 6000+ link clicks
  • Average streams per new listener (Spotify Ads) – 6.93

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We’re always on the lookout for great new music from people just like you! Get in touch with the Music Promotions or Sync Licensing team to hear more about our exciting services and how we can help.

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