Our Breakdown of Allexa Bash’s Music Promotion campaign with Music Gateway.
Ukraine-hailing Electro-pop artist Allexa Bash released her debut album ‘Dark Angels‘ earlier this year promoting the album across Spotify, Press, Radio and TikTok. The album twists and turns through heavy synth-work and electro-pop stylings whilst still maintaining a slightly left-field production style. ‘Dark Angels’ features previous fan favourites
including ‘Universe’, ‘I Was You’, ‘Texas Rodeo’ and the focus-single ‘Stay’, all of which were remastered for the album. In promoting the release, we implemented a multi-faceted & bespoke strategy to give the 8-track LP the attention it deserved.
Check out our results for Allexa’s campaign with us on the album:
Press & Radio:
- Flex Feature
- 100+ Radio Downloads
- Support from Music Crowns, The Stumble Upon, Mystic Sons & more.
DSP:
- Fresh Finds Pop Spotify Editorial Placement
- 30% increase in Spotify Followers
- 440% increase in monthly listeners
Digital:
- Social, TikTok & Spotify advertising campaign
- 100k+ TikTok listeners
- 6000+ link clicks
- Average streams per new listener (Spotify Ads) – 6.93
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