You might be wondering why you should even consider starting your own podcast? As more and more podcasts are created every day, it is currently one of the most compelling audio formats around. There are more than 850,000 active podcasts and over 30 million podcast episodes in existence, so if you are a musician or a creative, it may be one of the best decisions you will ever make. In this article, I will tell you all about how to start your own music podcast. Including an outline of what a podcast is, why you should consider starting one as a music lover, and how to record it, feature guests and get it out to the world.
A podcast is a digital audio file made available on the internet for streaming or download via an app, computer or mobile device. It is often available in series or scheduled episodes, where subscribers are usually automatically notified about new episodes. It feels a lot like radio but is on-demand, and you are the boss of the station.
Podcasts exist in a myriad of genres, some of the most popular in 2019 being ‘Comedy’, ‘News’ and ‘Society and Culture’ respectively. Also, popular podcasts are niche podcasts, which focus on a single topic such as ‘Challenges of a Cupcake Baker’. I don’t know if this is a real thing, but I wouldn’t be surprised if it was! As a musician or music-lover, this is how you can showcase your wealth of knowledge in an area that you are truly passionate about.
Starting a music podcast will allow you to:
Your years of experience and knowledge won’t be put to waste, as podcasts give you a stage to speak from a place of authority in your field or specialty (e.g. Songwriting, Audio Engineering, Album Reviews etc.), and your listeners to learn from a trusted source.
Podcasts function as another lead magnet to grow your fanbase or following. Once your podcast tribe starts to grow, listeners tend to be quite loyal based on the value and transformation you have created for them. Their trust in you will grow, as will their interest in your products including previous albums, merch etc. They also may develop a genuine love for your personality.
You may choose to create a solo podcast and be the voice of every episode. However, if you engage guests on your podcasts, it is a great way to meet and learn from new people in the industry, engaging them in an authentic way. You may even rekindle relationships with old music colleagues or music lovers. Never forget that your listeners may also become good friends and/or persons who add great value to your personal and professional network moving forward.
One of the most amazing things you will realise about podcasting is how much your interviewing skills improve, particularly your ability to not interrupt a guest, follow the flow of a conversation and ask relevant questions. Amazing offshoots include public speaking and possibly even teaching others about your journey, starting your podcast through curating podcast workshops, one-on-one sessions and online courses.
Preparing for a podcast episode may sometimes require additional research to supplement your knowledge, strengthening your ability to organise, explain and deliver your content.
Your podcast could become the next hottest thing on the block, which means that if your subscription and listenership are high, you could be in a position to monetise your podcast through ad placements and other partnerships such as podcast networks. Who doesn’t like making an income doing something they enjoy?
Starting a podcast doesn’t have to be an expensive venture, so I will delve into how to start a podcast for free, or at least keep costs as low as possible. There are numerous steps to starting a podcast, which I will break down into sections:
If you are a performing musician, you may already have acquired some of this gear. If not, things that you will need include:
Your podcast needs a home for its audio to be stored, and this is called your host. There are many hosts out there with various benefits (based on cost). Some of the more popular ones include Buzzsprout, Transistor, Podbean, Libsyn etc. These hosting sites usually have added benefits of analytics, tracking your subscribers and number of streams/downloads, which are great markers of the success of your podcast. These metrics are also what can help you secure sponsorship and monetise your podcast.
RSS Feed: A podcast RSS feed is what allows users to subscribe to your podcast in order to listen to it without visiting the exact website where it is located. A podcast RSS feed also updates subscribers when new episodes are uploaded, so subscribers never have to go searching for the new episodes.
So, you want to know how to start a podcast on Spotify or how to start a podcast in iTunes?
Though it would seem convenient that your host submits your podcasts to various directories for you (which some like anchor do), this is a step that you have to otherwise do on your own, but only once. After initial submission and approval from a directory such as iTunes or Spotify, your episodes will automatically populate the respective directories once uploaded to your host.
Here are some popular directories to submit to:
Whether this podcast is for fun or with a focused intention to monetise, it is important that you treat it similar to an album launch. Essentially, this is an event that the entire world needs to know about. In order to achieve that, you need to promote your podcast. Here are a few tips and things to consider:
It is evident that there will be a learning curve to enter into the world of podcasting. This may not be as steep as you anticipate, and it is truly a wonderful platform for brand-building, expansion of knowledge and forming a meaningful network. I encourage you to take the necessary steps and research, as starting your music podcast may be that step that changes your life.
If you have other things that you want to share with the world, such as your music, we want to help boost your career and get them noticed. This includes promoting your music, music marketing and improving your streaming presence! Also, check out our Sync opportunities page to get your music in TV and Film. Try it out for free today by signing up or clicking the button below