I am guessing since you are reading this, you may be an emerging artist and want to build on what fanbase you already have and so you want to make sure that they stick around. So what are the benefits of releasing an album vs singles or ep vs lp, and how many songs does an ep have etc.?
With the industry becoming more of a digital landscape and in terms of consumption habits in relation to music, people do have a shortened attention span and can listen to more music in a short space of time than ever before. So what is best to release out to your listeners to ensure they keep coming back for more?
First of all, an Ep means extended play and an album/LP means long play. The difference between an Ep and an album are the number of songs that will be on the tracklist and the length of the running time of the project in total. So now you are asking, well can an ep have 7 songs and how many does an album or LP have on it? Follow these guidelines below and you’ll be on the right track.
Remember Taylor Swift’s 10 minute single called ‘All Too Well’? This even accumulated in a music video too, which nearly broke the internet so many people watched it. So it is always good to think about how to tap into your audience and keep them interested in different ways.
So is it better to release singles or albums? Well Taylor has certainly proved that singles – albeit long ones – can have a massive effect on her audience and they love it. And it wasn’t just Taylor doing this.
For example, Camila Cabelo, Cardi B, Janelle Monae and Jason Derulo are all releasing singles before their albums are set to release, which is a very smart way of doing things as it keeps your fanbase interested and when the album drops, you don’t even need to ask whether it will be popular. Their fans will be drip-fed music, so the album will be a success – what a genius idea.
Adele has proved this works too, as when she released her comeback single ‘Easy On Me’ ahead of her studio album ‘30’ last year and people went a little crazy for it. So this meant that of course, her studio album a few weeks later was a big hit too. Her fans couldn’t get enough.
There are many different reasons why people will release an extended play vs album and I do think that it has something to do whether you are an emerging artist or more of a seasoned one.
It also has a lot to do with budget, your target audience and what exactly you want to do by releasing your music.
So for example, can you afford to produce a full album of up to 29 tracks, which will cost you money in terms of studio time, production costs, instrument hire, session musicians or would you rather just release half the amount of songs at half the cost? Releasing an Ep in music means generally you will spend less money than releasing an album.
If you are an emerging artist, you need to think about how you want to reach your fans, since if you have a steady amount of people following you, you want to keep them listening to your music. So maybe releasing Eps consistently which are shorter will be hits with them and they are easier to churn out.
Eps may attract new listeners as well, as they can listen in a short space of time, then they will in turn listen to your other music. It’s a win-win situation.
However, if you have been in the industry for a while and you have a large fanbase, you can make a full album, which takes longer, as fans will be prepared to wait. And you know they will lap it up! In short, it really depends on what you want to get out of the music release.
First of all, as we know in this digital streaming world, there are plenty of platforms on which your fans can listen to your music. They are in demand of shorter, easy to access playlists and this is why streaming giants like Spotify do so well. But of course Instagram and TikTok are making their own way in the music scene as well.
Spotify makes it even easier for its listeners by creating weekly playlists which are generated using a sophisticated algorithm. This means that you can find new artists and so if your Ep is featured here, then there is a better chance of your fans – or new ones finding your music.
However, there is an example of when releasing an album works out in more ways you could only imagine. I’m talking about the ‘Unofficial Bridgerton Musical’, created by Abigail Barlow and Emily Bear and was developed on TikTok. They even won a Grammy for their work earlier this year and they were the youngest nominees and winners in their category.
They won the award for the Best Musical Theater Album. So there you have it, maybe you can just release a full album instead of an Ep when you are an independent artist, it can be done!
There is something called the ‘Waterfall Strategy’ whereby you essentially drop your singles out to your fans consistently over time. And then in turn, you can choose 4-6 tracks which performed the best amongst your fans to release as part of your Ep, and it can be more of a stop-gap between releasing your full album. This will keep your listeners entertained and increase the number of new fans as you do this over time.
So, you want to release an album and need all the best advice to make sure it hits the right notes with your fans. Remember to keep plugging away at releasing those singles in the meantime, as an album takes time. You will generally release an album once you know what your audience likes and it will cement your music ability, style in the industry amongst other artists, critics and of course your fans. So don’t rush it, really take your time.
So what do you do now the music is mastered and ready to be released?
Remember to connect with your fans on a deep level and this will work wonders for you in the long run. If you write songs you believe in and people can relate to, your music will be a hit, in more ways than one. Allow yourself to be vulnerable and really open up to your fans.
So I hope we have answered all your questions about how to release music. In terms of what is an ep in the music industry, what are the clear differences between singles vs albums and when to release an Ep.
I think whether you choose to release an Ep or go down the route of releasing a full album, it will ultimately depend on budget, your audience and what you want to get out of releasing your music. It will be different for every artist, so you do what feels right to you. But it is advised to release an Ep before an album to get people interested and it should be a true reflection of your work as an artist.
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