How To

What Are The Benefits Of Having An Artist Manager?

Photograph of the blog post author, Mary Woodcock

Mary Woodcock


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It is not uncommon to find artists who don’t fully understand the role of an artist manager. Nor is it uncommon for artists to go it alone without one. Before thinking about getting an artist manager, it is important to set goals and work out a strategy based on where you plan to go. For instance, do your goals involve becoming a renowned local artist guaranteed to sell out small venues? Or do you aim to become a global celebrity? Remember to keep these aims realistic in relevance to the appeal of your music. In this article, we will help you understand what the role of a manager is and how they can help you develop yourself and your portfolio as an artist.

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So, without further ado… here is our list of benefits regarding having artist management!


Your manager will help expose you to the masses, using their contacts. They can help you get gigs, reviews, attention from record labels, and further helpful platforms to push and promote you as an artist. After all, the manager’s name is associated with your act. It is in their interest to promote and expose you as much as possible. There is often no limit to a manager’s contact list, and this is arguably the most useful aspect. They will be able to raise awareness about you within the industry as well as to the public. Since networking can contribute a lot to an artist’s success, it is massively helpful to have someone on your team who has been building those relationships for years.

Thinking About The Next Step

Those in artist management will deal with the everyday logistics and work out appropriate career moves for you as an artist. In relevance to the ‘exposure’ section previously explained, this next step may include contacting a music PR agency to create a promotional campaign for a single/album release, getting in touch with a booking agency to help with the booking of gigs, or contacting a producer to record some material in the studio. These are just a number of examples to evident the non-limiting boundaries of an artist manager. A manager can also help with decisions and guide artists on what to release next with the consideration of industry and public appeal.

band performing music

Day To Day Operations

Although they are constantly thinking about the next step, artist management also deal with the day-to-day operations for the artist. They are the voice of the artist, representing them in front of industry professionals. Through these connections, the manager can help you find many opportunities. These may include gig offers, music blogs asking to feature the artist, and other industry attention as previously mentioned. As the voice of the artist, it is important for the manager and artist to have a positive relationship and be on the same wavelength. This will ensure the right decisions will be made, with no confusion or conflict. It is hard to develop as an artist if your manager does not understand your ambitions, so it is important to bond and have a good relationship. After all, this will affect the health of your career as an artist.

Advancing Your Career

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An artist manager has the ability to effectively push your career as an artist to the next level and beyond. By creating connections within the industry and nurturing them, advancing to the next level becomes increasingly likely. A manager should understand your needs and desires to help you find a well-matched and meaningful record label. If you start getting overwhelmed by media and industry attention, your manager will also help you deal with this. They will help manicure the artists image, helping to create a positive name for them within the music industry.

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Similarly to a managerial role within any company, an artist manager will help to keep you organised and on schedule. This becomes increasingly helpful during, for example, national tours. They will keep track of dates and schedules. A manager will also keep you together and motivated as an artist by working hand-in-hand with you. This means that the artist can focus on what artists do best: performing live, putting on a good show, and recording new material.

How We Can Help

At Music Gateway, Artist Managers regularly post new project opportunities in search of new talent. So make sure your profile is complete and includes enough details for the manager to understand you as an artist. Having a good story and an image can arguably be as important as the music. This is why you should make sure these things are clear on your profile to give an idea as to what you are about. Location is an important thing to consider in terms of artist management. Nonetheless, always think about what works for you as an artist, and what you need to get to the next level in your career.

If you have songs that you want to share with the world – we want to help boost your career and get them noticed, including promoting your music and improving your streaming presence! If you are looking to collaborate, then you should check out our global music industry marketplace. Also, check out our Sync opportunities page to get your music in TV and Film. Try it out for free today by signing up or clicking the button below.

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