Spotify Canvas has been defined as ‘album artwork for the streaming age’. Spotify Canvas is an excellent way to gain an added dimension to your track on Spotify. It also enables you to make your music more engaging with stylish video features.
Spotify Canvas is available to all artists on the platform and fairly simple to use with Spotify For Artists.
Find out how it works here!
The short videos are a great way to make your music stand out. With Spotify Canvas, it is more visually appealing which helps with engagement and also reinforces your brand. It can also offer new insights to your listeners.
Whenever someone listens to your music and you have uploaded a Spotify Canvas video clip to your track, it will play on a loop on the Spotify app screen.
This enables you to build more of a brand for yourself and to gain a deeper listening experience for your audience. It also helps to increase streams, saves, and profile visits and shares.
Don’t forget that you are also able to include Spotify Canvases on any track or album across your whole catalogue, so it doesn’t only have to be on new releases.
Wondering how to get Spotify Canvas? As long as you have Spotify For Artists, then it is available for everyone.
Below is a step by step guide on how to use Spotify Canvas, keep reading for everything you need to know.
As soon as you’ve been given access to Spotify Canvas you’ll have the opportunity to view how many people have seen your videos on Spotify. A column for views will show in the music tab on your Spotify For Artists account.
If you notice that a high percentage of listeners are also viewing your Spotify Canvases, then you can be sure that your efforts are paying off. If on the other hand, not many people are watching them, then you will want to increase your efforts to make your content stand out.
When you have created a video that meets Spotify’s requirements, you can easily upload it as a Spotify Canvas within Spotify For Artists. As you know the process is very simple and similar on both mobile and desktop (see above).
If you require some help to make a music video production then you can hire a video specialist.
Alternatively, if you are creating your own videos then here are some easy tips you can follow when shooting and editing your looped video.
Your looped video won’t be synced to your music, so any mouth movements can be distracting to those viewing/listening.
You want to draw listeners in without too much distraction, so avoid using frantic cuts and flashing images as much as possible.
Some player controls can show over the lower half of the screen, so the most critical content should be in the centre or slightly higher of the screen.
You need to upload a video with a 9:16 aspect ratio.
Here are the Spotify Canvas specs:
Ratio: 9:16 Height: At least 720px
Length: 3 secs – 8 secs File
Format: MP4 or JPG only
This is essential as you won’t be able to edit the framing within Spotify For Artists.
Taller devices will crop the left and right edges of your Spotify Canvas so make sure you keep that area free of the main content.
Additionally, your Canvas must be legally compliant and suitable for Spotify with no promotional content.
You can also upload Canvases for each song on your album that speak to one another, or progress along a timeline to create a bigger story.
Ensure your Spotify Canvases connect with your other visuals on Spotify to keep it consistent. For example, your profile picture and header image.
You can switch a song’s Spotify Canvas whenever you want, so keep thinking about different ways to make it interactive and vibrant.
Here are a few different types of loops you can use:
The Continuous loop has the satisfying feel of a seamless looping GIF with no clear beginning or end.
The Hard-Cut loop has clear edit points that can be artfully disguised.
The Rebound loop plays your clip forward and then reverses it.
Now you have everything you need to know about how to create and upload short videos on Spotify!
They will help to bring listeners closer to your music and encourage more engagement. In order to use Spotify Canvas, you need to make sure you become a verified artist on Spotify.
When you have a Spotify For Artists account, you should start using Spotify Canvas. Have fun!