Music Industry

How To Get More Views On TikTok – Our Guide

Photograph of the blog post author, Maria Hanlon

Maria Hanlon

30.3.2022

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how to get more views on tik tok

So you’ve created your TikTok account and now you’re wondering how to get more views on TikTok? Well, there are many ways to gain more views and likes on TikTok and we’re going to share them with you so you can become a TikTok star. Let’s begin!

What Is TikTok?

In one line – TikTok is a social media app for short-form videos. It first burst onto the social media scene in 2018, however it was impossible to predict the popularity it has now gained.

TikTok currently has over 2 billion downloads across the world, and this is growing each and every day. It ranks as the seventh most popular social media platform and has become the go-to place for food trends, pet videos, dance tutorials and much, much more.

Recently, TikTok increased the maximum video length from one minute to three minutes, which has proved to be a smash hit: TikTok videos over a minute long have received more than 5 billion views worldwide.

Not only is TikTok experimenting with longer content, it’s also experimenting with larger content. TikTok now has an app for SmartTVs called TikTokTV so the whole family can watch and enjoy high-quality content on the big screen.  

tik tok

How Does TikTok Work?

So now you know what TikTok is, how does it work? TikTok offers a range of personalised videos to each user via their ‘For You Page’. The ‘For You Page’ is made up of videos from accounts you follow and other content they think you’ll enjoy.

What Is A ‘View’ on TikTok?

Every social media app is different when it comes to ‘views’. However, on TikTok it’s super simple: the second your video starts to play, it’s counted as a view.

If the video auto plays or a viewer watches the video multiple times, good news, they will count as new views! Although if you watch your own video, the view won’t be counted unfortunately.

What about getting a viewer to watch your video all the way to the end though? Well, that can sometimes be tricky however if your content is short and snappy it shouldn’t be too hard, plus we’re about to reveal our top tips so it’ll almost be impossible for them to put their phone down.

tik tok views

Why Are TikTok Views Important?

In a nutshell, TikTok views are important as they boost your TikTok profile, gain you new followers and get your content shared widely. Your views could lead to you going viral on TikTok and being the next TikTok sensation. Now let’s look at how to get more likes and views on Tik Tok.

How To Get More Views On Tik Tok

Now for the question you want to know the answer to…how do I get more views on TikTok?

Here are our 12 top tips on how to get more views on TikTok:

1) Find Your Audience

Before you start creating content, think about your target audience. There’s a specific sub-genre of TikTok for everyone out there. Do your research and see what sort of hashtags, videos and formats your target audience are currently engaging with and use it as inspiration for creating your own marketing content. Also, comment and like other users’ videos. This will help you build relationships with other TikTok users and improve your algorithm. 

2) Keep It Short And Sweet

TikTok videos can now be up to three minutes long, however, remember that shorter videos often perform better. It’s more likely that a viewer will watch something short and snappy back a few times rather than a longer full three-minute video.

3) Hold Their Attention

Although, as we mentioned earlier, users only need to watch your video for a second to count as a view, it’s still really important to keep them watching until the end. This is because the TikTok algorithm places priority on videos with high completion rates. It wants to serve up the best high-quality content for the ‘For You Page’. But, how do you maintain their interest though? Play with their curiosity and lure them in during the first few seconds. You want to make it impossible for them to scroll to the next video without watching yours until the end. 

4) Try A Challenge

Another way to get more likes and views on TikTok is to dabble in a TikTok duets or try a challenge. Many musicians record an instrumental that you can respond to and add your vocals in. This is the perfect way to get involved with a popular trend and build your own views. If singing isn’t your thing, you could try a TikTok challenge, perhaps a trending dance or a prank. Get creative and have fun with it!

5) Serve Up Sound Effects

TikTok sound effects go viral, keep your eyes peeled and give them a go. Top tip – you can also discover trending sounds by tapping the ‘Create (+)’ button in the app, and then tapping ‘Add Sound’. Here, you’ll be able to find the most popular audio clips.

6) Film A How-To Video

People love learning skills in quick, short bursts which is why educational content goes down a treat on TikTok. Make a list of the skills you have and think of ways you can share them with your followers. How-to videos are particularly popular, but you could also answer FAQ’s or reveal something unique about your job, hobby or talent.

tik tok browser

7) Add Hashtags

So hopefully now we’ve given you some food for thought and you’ve got some content ideas. But before you post, make sure to add hashtags to your videos. Hashtags are essential in gaining you more views and this is how the almighty algorithm identifies what you’re posting and shares it with people who might be interested in your content. There’s no doubt, using hashtags is one of the best ways to gain new fans, which equals new views. To find out which hashtags are trending, tap on the ‘Discover’ tab, and then tap ‘Trends’ at the top of the screen.

8) Promote Your Content On Other Platforms

Share your TikTok profile and content with all your followers across all your social media platforms to drive them towards your latest video. You could post a short snippet on Instagram Stories with a link to your TikTok profile or add your TikTok handle in your Twitter bio. Sharing on other platforms only takes a second but might mean you have a whole host of new views as a result.

9) Remember Your Caption

You’ve got 150 characters to play with on your TikTok caption and they can really help elevate your video. Your caption is a chance to tell viewers why they should watch your video and get the conversation flowing in the comments. Consider your caption a free and easy way to promote your video.

10) Create High-Quality Videos

This one might sound obvious, but we can’t stress the importance of high-quality content enough. No, you don’t need an extremely expensive camera to do this, but make sure your videos look great. This includes good lighting, sound quality, editing etc. It’s no surprise that TikTok favours high quality videos for the ‘For You Page’ so taking the extra time to produce a video you’re proud of will pay off.

11) Post At The Right Time

If you choose to post in the middle of the night when less people are active on TikTok, the chances are you’re not going to get many views. Instead, check out your account analytics to discover when your followers are most active so you can post your video at the best time. Also note, you can schedule TikTok videos in advance, if you upload from your browser. So you can sit back and relax knowing your video will automatically post at the most engaging time without you.

12)  Upload Daily

We know this might seem challenging, but if you want to gain more views and build a following we suggest posting daily, and a few times per day. TikTok recommends posting 1-4 times per day. The more content you have, the more likely you’ll be to gain more followers and views. Plan out your content in advance so you can make the most of your time filming and editing to give you plenty of high quality content to post throughout the day.

tik tok likes

That’s Everything You Need To Know About Getting More Views On TikTok

There you go, that’s all you need to know about how to get more views and likes on Tik Tok. We’ve shared our 12 top tips along with the ins and outs of one of the most popular social media apps on the planet. Enjoy and happy creating!

Are You A Musician Or Artist?

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