Music Management & Artist Management

Work with our team of experienced artist managers will elevate your career to the next level through music management

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What is Music Management and how to find it?

As an artist, having an experienced team around you can really help you to grow and develop. Music Management will help you to navigate the industry, and has the ability to open up new opportunities and push your career to new heights. An artist manager can help to plan your career strategy, offer advice and mentorship, as well as dealing with publicity and making industry connections.

You can find Music Management right here with Music Gateway! Our motto is empowering creatives and we’ve built a strong reputation in the music industry for offering the opportunity of growth and development to artists. We’ve worked with artists who are just starting their careers, all the way up to Grammy nominated producers. We’re here to level the playing field, and improve your chances of success.

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How we work with Artists

Our Music Management has been designed by industry experts who are passionate about supporting the next generation of talented artists on their journey of growth and success. Our team of dedicated artist managers have previously worked with the likes of The 1975, Young T & Bugsey, Joss Stone and Ghetts, as well as working for GRM Daily, Kerrang, Sony and Ministry of Sound… to name just a few!!

We tailor the ongoing management to suit the needs of each individual artist, with commitments that run from 6 months upwards. You’ll have a dedicated artist manager who will offer you guidance and mentorship, along with access to one-to-one sessions with specialist industry professionals. Being on our roster will also mean you will get exclusive sync representation and can benefit from our experienced music promotions team at special rates.


Pricing & Rights

Our management is tailored to each artist, and we have options for a range of budgets starting from £325 per month - so please make sure you speak with a member of our team to find out more.
Traditionally, a manager will take a commission on everything you earn both now and in the future - including stream revenue and performance fees. This commission is usually between 15% - 25%. They will also usually own a percentage of your rights.

Our model is different - our managers don’t take a commission or any rights and instead receive a fee for their consultancy. You’ll still get to benefit from your manager’s knowledge and expertise, without losing any rights or having the complexities of a management contract.
As an example, if you earn £20,000 in a year as an artist, on the traditional model you could owe up to £5,000 to your manager on those earnings - plus future earnings too. With Music Gateway - you get to keep it all!

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Apply for Management

Whether you are just starting out, or an established artist looking to take your career to the next level, we will match you with the perfect artist manager. Our Music Management is designed for hardworking artists with a drive and passion to succeed.

We simply need a few bits of info to get started. Please submit your details via the “Apply” button below, and a member of our team will be in touch to discuss the next steps with you. So what are you waiting for? It’s time to level up!

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“Will & Kidda are so amazing. I feel with their knowledge & support this can be something really special! I feel so confident in my direction ”

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Emma Nhamburo

“Working with Claire has been really fun. She’s super friendly & approachable. I’ve been given loads of info industry connections, social media & marketing. I love how honest & straightforward the process is - so inspiring!”

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Paulina Raad

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The Academy

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The Academy is a video led e-learning platform which offers courses and modules along with access to weekly webinars with industry experts and additional content for development and learning. The platform perfectly compliments Music Gateway’s other services - supporting the professional growth of artists.

You will also have the opportunity to receive 1-2-1 consultations with mentors to help create a roadmap for your development.

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Artist Development

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Working with an experienced team can help artists in developing their career. Artist development managers have specialist knowledge and experience to refine your brand and help guide you on your journey in the music industry.

Our team of industry experts are ready to mentor you and offer tailored advice to help you reach your goals. No matter what stage you’re at in your career, we’re ready to be part of your journey.

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Music promotion, radio airplay, DSP playlists & music marketing

Amplify and enhance your music industry career with our dedicated music promotion team. Get your music played on Spotify, Apple Music, Deezer, radio, TV and more to ultimately grow your fan reach exponentially!

Relationships with the gatekeepers are key and we've established ourselves as a trusted partner delivering quality campaigns to influencers, curators, digital platforms and radio stations around the world.

Artists who have Artist Development with Music Gateway receive exclusive discounts on our Music Promotion services!

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Music Management

How much does it cost?

Pricing starts from £325 per month ($450/€375). We tailor each management package to your needs – so have a chat with a member of the team to find out more.

Do we take a commission or any of your rights?

No, we don’t take any commission or any of your rights whatsoever! Our management is the same as a traditional artist manager but acting more like a consultancy – you keep 100% of your revenue, you just pay for your time with us.

How are we different from traditional music management?

Traditionally, a manager in the music industry would look after the ins and outs of all your affairs, and take a commission on everything you earn. It is also common for a manager to own some of the rights to your music. 

With us, you keep 100% of your rights and we take no commission. We’re here to help you navigate the industry and help you be the best artist you can be. We want to empower you to succeed, whilst remaining independent.

Who will be my manager?

We have got a great team of artist managers from the music sector waiting to work with exciting new talent. We will always match you with the best manager for your genre, experience and skill set – however, we also want you to feel comfortable with who you work with, as it’s a big step in your career development. 

Will I become famous?

No one can ever guarantee fame – and if fame is your motivation, you’re getting into the industry for the wrong reason but we hope you’ll be an award-winning artist one day!

Can you help me get a record deal, publisher, booking agent etc?

We will work with you to help you achieve your goals. We will work with you to set realistic targets so that you can monitor your progress towards your end ambition.

Do you listen to my music and give advice?

Of course! We want to help you get the best out of your music – so we will offer you tailored advice to help develop your career and your music. 

Can I leave if I don’t like it or change manager?

Yes, it’s important that you understand our entire focus is success and empowerment with each artist and working on your growth. So if there are any concerns, we would seek to address them immediately.

Can you help me secure gigs and a booking agent?

Yes, that’s possible but will all depend on where you are in your career and the level of your performance. Agents want artists with unique talent, but most of all traction and a fanbase as they have to present you and reasons why you should be booked at venues and festivals, so we can work hard getting you to that position if that’s your goal.

Do you promote my songs?

Yes and no, there will be elements of promotion and advice on helping you with your releases and self promotion of course. We provide our roster with exclusive discounts on all our promotional services across digital marketing/social media marketing (direct to fan), radio plugging, Spotify promotion and PR.

Will I get connected to other professionals in the industry to further my career in music?

Yes 100%, when you are ready we will help introduce you to Music Producers, Studios, Songwriters, Record Labels, Music Publishers and even traditional high-level management in the music business if you want to go down that route.

Will my time with my manager be restricted?

This will depend on your tier with us and your needs, the more up the career ladder you are the less time you may need to manage. We set an allocation per month based on your needs and this is used in a flexible way, again around your needs, so the answer is yes but it’s not a hard-lined process.

Will you do my social media management?

We can manage your socials, but it isn’t included with your manager, if this is a need we are happy to discuss and provide this support.

Music Management: Everything You Need To Know

The role of the music manager is shrouded in mystery and romanticism. Some managers become almost as famous in some ways as the artists they represent (think Scooter Braun or Brian Epstein) whilst others are unseen figures pulling the strings behind the scenes. One thing is clear, and that is music management is a complex and demanding job – the answer to the question of ‘what a music manager is’ is almost as deep as the role itself. In this blog, we’ll define what a music manager is, break down some of the tasks it incorporates, and take a brief look at why an artist might need a manager. 

What Types Of Music Management Are There?

What types of music manager jobs are there? This is a broad question to answer; music managers come in lots of different guises and the job description for one manager is radically different from the job description of another. 

Music Management

When most people think of a music manager, they think of the traditional personal manager – someone who spends a lot of time with an artist and handles a lot of the day-to-day tasks to ensure that everything runs to schedule. This includes managing an artist’s calendar, making sure they have everything needed for the day and making sure they are in the right place at the right time.  

Tour Management 

There is also tour management where the manager is responsible for all of the logistics of the road – from ensuring everyone has hotel rooms sorted, to making sure equipment arrives correctly at venues, to making sure the tour stays on track financially.

Business Management

Business management is the other large sector of managers in the music industry. A music business manager is concerned with the finances of an artist’s career – they ensure bills are paid, books are balanced, and taxes are correct. They often work with new investment opportunities and take care of everything down to managing the different revenue streams an artist might have. Business managers make sure that the income is properly collected and calculated. 

What Does A Music Manager Typically Do?

Larger artists with lots of different, complex projects will often have multiple people who make up a management team, focusing on each of the above areas individually. However, most artists will generally have one manager that is responsible for everything. This includes the following tasks:

Be A Representative

An artist manager is often the public representative of the artist – it is their job to manage incoming inquiries for an artist and pick out the opportunities that could be beneficial, as well as refuse the ones that might not be of interest. Obviously, an artist needs to trust their manager to make decisions on their behalf in these instances, and so being aligned on goals and values is very important.

Build Partnerships

Music managers also need to make sure that they assemble a solid team around an artist. This can be everything from choosing the right partners such as a record labelbooking agent, and PR specialists – to finding other business opportunities like brand partnerships. For example, Paul McGuinness (manager of U2 from 1978-2013), was behind some of the most innovative and successful developments in U2’s career. He orchestrated their 3D concert film series, coordinated the U2 branded iPod range, arranged a lucrative sponsorship deal with Blackberry, and was to thank for the first-ever live-streamed concert on YouTube

A music manager not only needs to seek out and arrange traditional (and non-traditional) partnerships, but they also need to liaise with the different parties involved to ensure that everything and everyone works together as planned.

Creative Vision

Whilst artistic direction usually comes primarily from an artist, it is a manager’s responsibility to be the guardian of the artists’ creative vision, while also understanding the executable realities. They must coordinate the different stakeholders and often negotiate between different parties to achieve this. It might be that an artist has a specific vision for their creation, but a label or other partner wants to push in a different direction – the manager will often be the person who walks the line to find the best compromise that works for everyone.

A good example of this can be seen in the documentary for Genesis’ 2007 Turn It On Again tour when manager Tony Smith forcefully explains to a graphic production designer that the band’s vision for a graphic was not what had been delivered.

All the Small Things

Managers in the music business often find themselves dealing with all the other little bits that make up an artists’ career – this can be as simple as registering new songs with the Performance Rights Organisations so the artist can collect royalties, to booking taxis to get from a hotel to a venue, to manning the merch stand at a gig

Traditionally, a music manager’s role would be centered around finding the key partnerships that will underpin an artist’s career – a label, publisher, and agents. In the modern music era, with more and more artists going down the DIY route and establishing their own labels, and coordinating their own releases, managers find themselves working directly with distributors, record manufacturers, booking agents, and press to support the artists’ goals. 

As an artist grows, a manager will often find they are less hands-on in the day-to-day things and more managerial, coordinating the efforts of a larger group of people.

What Is The Average Salary For A Music Manager?

A music manager’s salary is often a difficult thing to calculate, and it will also depend on how many clients they have.

Traditionally, a music manager will take a cut of an artist’s total income of around 10-15%. This makes them quite unique in the music business because they take their cut from everything rather than just a single income stream – for example, a label will typically take a cut of record sales, an agent will take a cut of ticket sales. 

The key thing to remember is that the manager takes their percentage of the gross of the total income. So if artists earn £50,000 but their costs amount to £48,000, the manager is still entitled to a cut of £50,000. 

More recently, a flat-fee business model for music managers has emerged where management companies charge a fixed fee – often starting around £400-£500 per month but growing depending on the manager – in exchange for management services. Obviously, this approach has pros and cons – it means the manager is guaranteed an income regardless of success so they can focus their efforts and attention on the artist and if successful, the artist is only committed to the flat fee. It could also be the case that there is less incentive for the manager to work hard for the artist, as they get paid either way! It’s worth doing research and working with a manager that is trusted, and with some proven experience where possible.

According to Billboard, a manager of a developing act could bring in $30k to $200k per year whilst the owner of a management company with several clients could net over $1 million a year depending on how much success they have. Of course, if the manager looks after a very successful artist, then they could earn a very significant sum of money depending on their income.

Why Do Artists Need Management?

A career in music involves a huge amount of work. A lot of artists, especially in the early days, prefer to self-manage but in many cases, it makes sense to have a manager come on board at some point so that they can help artists navigate the more complex areas of the music industry. This also allows them to focus on the creation of their music.

A manager can help artists choose the best partners for their music – including agents, accountants, lawyers, event promoters, and pluggers – any other key figures that will help grow their brand. In the same way that a mastering engineer is valuable as a second pair of ears on a mix – a music manager can also offer a different, removed perspective that can help artists make positive decisions about their art and their career.

There is a level of credibility that comes with having some kind of representation which can result in more positive interactions with labels and agents than if artists are approaching them alone. 

Now You Know Everything About Music Management!

The right music manager can turn a good artist into a great one and really help build a sustainable and successful career. Equally, there are artists who want to remain more independent because that works better for them – artists like Chance the Rapper and Joey Bada$$ have made decisions to reject the traditional models of the music industry and self-manage the business side of their music. At the end of the day, it has to work for each artist and whether a music manager is right for them now or further down the road (or not at all) is totally down to each individual! 

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