How Much Does It Cost?
Pricing starts from £150 per month ($200/€175). Have a chat with us to find out how much your custom package would cost.
Do We Take Commission?
No, we don’t take any commission! You keep 100% of your revenue, you just pay for your time with us.
How Are We Different From A Traditional Music Manager?
We don’t manage the ins and outs of all your affairs. We’re here to guide you through the industry and help you create a strong brand and fanbase as well as put you in front of industry tastemakers, whilst you stay independent.
Can We Help You Get A Record Deal, Publisher, Traditional Artist Manager, Booking Agent etc?
Yes, we can, we’re here to help you with whatever your goals are!
Do You Listen To My Music And Give Advice?
Of course! We do this to be able to give you advice that’s tailored to you, your career and your music.
Music Management: What Does A Music Manager Do & How to Get One
As a musician, the chances are you have thought about getting music management. There are plenty of managers who are just as known for their work as their artists. Just think of the likes of Simon Fuller and Sharon Osbourne.
It’s true a manager can help open doors for you as an artist. Managers play an important role in the music industry and in order for your career to take new heights, you are probably going to want to get one.
So, what exactly is a music manager, do you need a manager? What does a manager do? How can they help your career? Let’s find out!
What Is Music Management?
Music management is the work carried out by a music manager (AKA artist manager, band manager or talent manager). A music manager is an individual or company who guides the professional career of artists within the entertainment industry. The best managers are able to develop their client’s careers and push them to new heights. It’s that simple!
What Does A Music Manager Do?
Music managers are there to act on behalf of music makers, from artists and bands to producers and songwriters. The manager supports the artists business as well as their creative interests. Ultimately, the music manager is there to guide their artists through any trials and tribulations which may occur.
Traditionally a music manager:
- Provides advice on all areas of an artist’s professional life
- Build relationships in order to create opportunities
- Negotiate in order to get the best deal from the opportunities established
- Help the artist form a team including accountants, lawyers, agents and publicists
In many cases, managers are the early investors and developers of an artist’s career. The job is extremely extensive, with a lot of variety. Depending on their association with the artist their job may be organised in terms of remuneration, responsibility and contracts.
Successful managers need to have some fundamental values, these include:
- Put the artist first
- Knowledge of the music industry
- Understanding where the artist fits in the industry
- Believing in the artist’s music
- Making the right decisions and knowing the wider market place
A manager can work within a large management company or some work independently. Often, artists will call upon family to help manage, especially early on, but this can lead to a conflict of interest. Additionally, they probably won’t have the extensive knowledge of the music industry and contacts needed. Therefore, it’s important to consider all aspects when choosing a manager.
If, on the other hand, you decide to go with a large management company it’s worth considering recruiting for day to day management as well. Especially when it comes to administrative tasks such as database management, diary management, booking travel, booking studios and monitoring social media accounts.
Traditional Role of a Music Manager
Originally, the artist manager’s role was to put their artist in front of a record label and secure a record deal. The main goal for many artists and bands used to be to sign with a major label. The manager would try to get this and negotiate the biggest advance possible. Managers work on commission so it’s in their best interests to get you as much money as possible. This would mean that when an artist became successful, subsequently their manager would become wealthy from record sales alone.
This way of thinking has changed in recent years. Labels have lost around 75% due to inflation and a change in consumer behaviour since 1999. Therefore, they don’t sign as many artists. For the lucky ones who do get a deal, the advance is minimal and they could easily get dropped. In the past, a label would work with an artist even if they had one or two unsuccessful albums. Nowadays that’s much less common. Even if a label has faith in your ability as an artist, if the records don’t sell they don’t have the resources to invest. Any resources they do have will go on established artists, where a return on investment is more realistic.
Music Managers Today
The manager’s role has become more crucial than ever, especially in times of financial chaos. Back in the day, as soon as an artist was signed with a huge label, the manager’s role was predominantly to liaise between the record company and artist.
The manager would act on behalf of the artist when a label was putting pressure on them to change the way they look or their sound and compromise with the label. They would also sometimes give a nudge to the marketing department at the label to spend more time/money on promoting them. Sadly, since cuts have been made, it can be left to the manager to ensure social networking is happening and would be down to them to find branding opportunities and sponsorship.
Sometimes when an artist can’t find a deal, their manager will become a de-facto label. In this instance, they may look at securing money to produce records/videos via investors or crowdfunding. They may also try to secure physical and digital distribution, as well as additional services a record label would traditionally do.
Why You Need Music Management
Firstly, even in the early stages of your career, you need to understand what a manager can bring to the table. At the start of your music career, the main thing a manager can offer you as an artist is the opportunity to focus on your music. Let’s face it, it’s not called the music business for no reason. It takes a lot of hard work and tenacity to build a career in the music industry.
As a musician, being able to manage the responsibilities of developing your career and staying creative can be a difficult task. A manager will take the pressure away from you by handling the business side of things, in order for you to maintain focus on creating music and being creative. You don’t need to be the one to hunt down promoters, book gigs, pitch to journalists, when you should be in the studio, practising or writing new songs.
As well as being able to take care of some of your business-related responsibilities, a good manager should be someone who has some contacts which can help you along the way; whether that is with record labels, promoters and agents or press. It is at this point it will be worth weighing up how important having a manager could be for your career. Finding a manager who can do both will often be costly so it is important for you to consider putting in some money to reap the rewards later.
How to Get A Music Manager
As you know, management isn’t free. That’s why it is very important for you to choose a manager who is able to take on your vision and do what is best for your career. If you are just starting out it is worth considering getting some help from friends and family who may be able to help you with booking shows, setting up your digital and radio distribution and also booking gigs.
Even better, if you have some friends who are interested in working in the music industry, they would be great people to lean upon. It will enable them to get some experience and be able to take the pressure of managing away from you. You will both be able to learn the ins and outs of the industry, which is a necessity if you want to make it big.
If you are further along in your career, you can work with individual music managers looking for talent or find music management companies. If you search for ‘music managers near me’ you’ll probably find a few but it won’t always be a good fit. Ensure you do some preparation and research before you commit. Understanding music managers in your area is vital. Look at who manages similar artists to you or ask for referrals.
Getting To Work With A Music Manager
When you are in a position to go to reputable managers, be prepared to sell yourself to them. You want them to see why they should work with you. If you have a potential manager in mind, give them the assets they need in order for them to understand the type of music you produce and what exactly you aim to achieve. You should include music samples and a bio as well as a list of gigs/venues you’ve played at. It’s best to show this in the form of an EPK. If they show an interest, arrange a meeting so you can discuss your goals further and see if the manager is a good fit.
Should you need some more expert help it is worth considering Music Gateway, we help with all your music management and promotion needs and more, all in one place!
Music Management – Final Thoughts
Being open and honest is key to maintaining a good relationship with your manager. Don’t be afraid to ask about finances upfront. When you have found the perfect manager, who fits with your goals, it will be time to draw up a contract with them. If you don’t understand your contract then don’t be afraid to seek legal advice. It is a big decision and one you don’t want to take lightly, so make sure you do your research and seek help from Music Gateway should you need it!