With 2021 just around the corner (gulp) we wanted to reflect on a very strange year! Despite a global pandemic, the amount of insane music being created and released hasn’t dipped!
Each year, we create a list of artists and bands who we think are going to soar in their careers in the next year. Artists who are having their talents realised by the world. We hope that by showing you some of our favourites, it’ll help get them recognised. Plus showing you some music you might not have stumbled upon before! We want you to be the first on the scene with these artists, so here’s our list of ones To Watch 2021!
Before we dive into our list, let’s take a look at some of the top picks for the big industry players!
Amazon Music’s list includes: Alfie Templeman, Baby Queen, Biig Piig, Bree Runway, Griff, Holly Humberstone, Ivorian Doll, JOSEF, Olivia Dean, Pa Salieu, Berwyn, Bklava & Girl in Red.
The BBC Sound of 2021 has: Alfie Templeman, Bree Runway, Dutchavelli, Greentea Peng, The Lathums, Holly Humberstone, Berwyn, Girl In Red & Griff.
VEVO’s Ones To Watch 2021 list includes: GRACEY, Finn Askew, Flo Milli, Olivia Dean, Toosii, Alfie Templeman, Bow Anderson & Giveon.
Alfie Templeman is a recurring name on the lists so far this year, as is Berwyn, both with super different sounds. Looks like 2021 is going to have an abundance of variety and something for all!
Crossovers in the lists include Holly Humberstone, Olivia Dean, Greentea Peng and Griff. It seems those artists are definitely high on the list for exciting times ahead!
We gave each member of staff the chance to say who they think will skyrocket their career in 2021. Check out who we’re keeping our eye on below!
Heather: Griff, Vaughan, Nicholson Heal, Olivia Dean, Rane Raps
Mary: Cassia, King No-One, Covasettes, Holly Humberstone, Outlya
Jack: VALERAS, Calva Louise, Cleopatrick, Arlo Parks, Mona Mula
Lee: Crow, Late Night Legacy, Treece Kid, Ndure, July Bailey
Sophie: Lyra, Maya Delilah, Beth Million, Hamzaa, Green Alderson
Sam: Jimkata, Josh Savage, Little Thief, Deraj, RVBY
Viraz: DC, NAYANA IZ, Greentea Peng, Deraj, HansSOLO x Jaden Castro
Priya: Unicorns, The Howl & The Hum, Normandie, Cassia, Corella
Rachael: 20 Milk, Romy, Claud, Joan, Kid Sistr
Ella: Darling BOY, Paul Thomas Sanders, Sudan Archives, TVAM, Britney Stoney
Becca: MORGAN, Odeal, Nippa, Mnelia, Berna, LZee
Chris: Trash Boat, Action/Adventure, Static Dress, Hot Milk, Belmont
Leila: Darling BOY, Nikkita, Isiah Dreads, Jamaal Marvel, Nath Smith
Matt: Dancing on Tables, Marsicans, Hardcastle, Pale Waves, Saint Raymond
Check out our Artists To Watch 2021 Playlist here. We collated all of our choices plus those of Amazon Music, Vevo and BBC!
If you’d like to keep up to date with the best new music and industry trends, make sure to keep an eye on our blog. Join us on social media or create an account to get all the tools and services you need to get your career off the ground and into the ones to watch!