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Case Studies

Successful Sync Placement – Netflix Music Licensing

Photograph of the blog post author, Oli De St Croix

Oli De St Croix


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Another successful sync placement for Netflix original film Close

It’s with great excitement we announce another successful sync placement! We’d like to congratulate JP for securing a successful placement on our platform with his track Middle. The track is featured on the Netflix original film Close, which aired worldwide on the 18th of January. Let’s look at how Music Gateway played a part in the Netflix music licensing for the movie.

sync, sync placement, film, netflix, artist, music gateway

Close follows the story of Sam, a bodyguard and counter-terrorism expert. Sam takes up a job which involves protecting Zoe, who’s heiress to a fortune. Neither party is very keen on the arrangement until a violent kidnapping attempt shakes things up…

Netflix music licensing refers to the process of obtaining the rights to use music in Netflix original content. As a streaming service that produces its own original movies and TV shows, Netflix requires a diverse range of music to enhance the viewing experience of its audience. However, obtaining the necessary licenses to use music can be a complex and time-consuming process.

To obtain music licenses, Netflix must negotiate with music publishers, record labels, and individual artists. These negotiations can be challenging, as the music industry is highly competitive and complex. Additionally, the cost of licensing music can vary widely depending on the popularity of the song, the length of its use, and the intended distribution of the content.

Watch the trailer for Close here:

More About Netflix Music Licensing

This sync license success is also a big achievement for Jim Meacock and Mark Garfield at Pop-Up Music, whose already-impressive catalog is growing at a rapid rate!

One of the most significant challenges of music licensing for Netflix is the need to obtain global licenses for its content. As a streaming service that operates in multiple countries, Netflix must ensure that it has the necessary rights to use music in all regions where its content is available. This can involve negotiating with multiple rights holders and navigating complex copyright laws in different countries.

Despite these challenges, Netflix has managed to secure licenses for a wide range of music, including original scores, popular songs, and lesser-known tracks. The company has also been proactive in developing relationships with music industry stakeholders, including music supervisors and licensing agencies.

Closing Thoughts

Overall, music licensing is an essential part of Netflix’s content creation process, as it plays a crucial role in enhancing the viewing experience of its audience. While it can be a complex and time-consuming process, Netflix has demonstrated its ability to successfully navigate the music licensing landscape and secure the necessary rights to use music in its original content.

If you’d like to have the opportunity to secure a sync placement and hear your own original music on TV, in a Film (and more!), then what are you waiting for?




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