We’re very excited to announce that the Mahogany Records catalogue is now available for licensing through the Music Gateway Sync Roster. You may know Mahogany from the Mahogany sessions but there’s more to them than just that! We’ve interviewed them to get the bigger picture and we’re taking you with us. Let’s dive in!
Firstly, thanks for taking the time to do this interview, we can’t wait to hear more about Mahogany and what you’re up to at the moment aside from your famous live sessions!
Mahogany Sessions is one of the leading online channels for super high-quality live sessions. Famous for being a launchpad platform for artists like Billie Eilish, James Bay, George Ezra, Birdy and more. Over the last 10 years, Mahogany has built an online following of over 1 million music lovers around the globe.
We also have a sister channel ‘COVERS’ which we launched in 2018 – aimed at being the most premium platform for high-quality audio-visual cover songs, captured in a unique silhouette format.
In 2017 we partnered with independent label and publisher Marathon Artists (Courtney Barnett, Jagwar Ma, Afro B) to create Mahogany Records. Huge focus on audience development and streaming potential. Very few labels themselves have such a significant music-hungry audience that our artists can tap into on a daily basis.
Traditionally it’s fair to say that we’ve focused a lot on indie, folk and acoustic artists by way of the Mahogany Sessions – but our own music tastes are so broad that the label is really diverse. We never wanted to be a genre-specific label as there’s a real risk that artists can compete for the same opportunities.
We filmed a Mahogany Session with KAWALA whilst they were still at university back in 2015. They bunked off for a day to come down to film it with us. Their bond as a pair just created a magical sound – reminded us of Simon and Garfunkel meets Bombay Bicycle Club. The minute our Mahogany Records JV was done – they were the first act to be signed.
We also have electronic duo Model Man who are going from strength to strength and we’re building into their debut LP in early 2021. Toby Johnson is one of the most talented songwriters that we’ve ever come across, whilst Rayowa is three Brothers from Essex who are making amazing classic disco. RoRo is an incredible talent based in Barbados, think Lauryn Hill. We released Dallas Fort Worth’s Abraham Alexander’s first EP including the breakaway song ‘Stay’.
Important to note is that the majority of artists on the roster haven’t released any music at the point in which we sign them.
We’re fortunate to receive around 2000 submissions a month from artists, managers, PRs, labels, music lawyers and also our fans recommending artists – so our A&R net is incredibly wide.
We typically like to get in incredibly early and help shape the sound, vision and more – so the earlier the better really.
We’ve got some amazing new signings in the coming weeks but can’t reveal here!
Ownership of masters is fundamental to our business and strategy. We own a significant amount of masters from the Mahogany Sessions, as well as our new COVERS brand. For transparency, all performing artists receive 50% of Net Receipts of streaming and sync income.
Mahogany Sessions – a globally renowned music discovery platform with an online audience of 1,000,000. The style is stripped back, relaxing, and mostly acoustic. Coffeehouse style etc.
COVERS – our new online music platform, specialising in live cover songs from evergreen and modern songs inc. Dolly Parton, Roxette, Paul Simon, Bob Marley and more. These range from super stripped-back ballads to full band covers.
Mahogany Recordings – Our record label also has a diverse roster with growing catalogues, most are still unpublished.
Yeah, we’ve had some great success in the past with POWER on Netflix, Burberry, Love Island, Adidas, Disneyland, Starz, and ITV and we’re hungry for more.
We are about to launch an entirely new business vertical to Mahogany. We’ve been working on it for about 18 months now. Keep an eye out for the announcement!
Our Mahogany focus has been to keep people connected whilst they stay safe at home. We’ve had loads of artists taking over our Instagram and live streaming for our ‘Isolation Session’ series and featuring Mahogany Sessions recorded by artists in isolation on our YouTube channel. We’ve never seen such growth online – and keeping that connection between bands and fans is essential.
Mahogany’s tracks, both released and unreleased are now available to license here! To enquire about a license on one of Mahogany’s tracks or enquire about any unreleased catalogue please get in touch with the sync team. Or, find out more about our music licensing services.
If you’re an artist or songwriter wanting to get out there, we’re here to help. Find opportunities to get your music in film, TV and more through sync licensing. Collaborate globally with other musicians, songwriters producers and more. Finally, amplify your music to those that need to hear it with music promotion and professional sharing tools. Try all of this out for yourself by joining Music Gateway. Get your 14-day free trial now, no strings attached.