Film Marketing: What Is Film Marketing?
Congratulations, you’ve finished your film! After you’ve completed your film, an excellent film marketing strategy is essential to get your film seen as widely as possible. Let’s take a look at everything you need to know.
What Is Film Marketing?
Film marketing is the promotional strategy regarding a film’s release. There is a lot that goes into film marketing. This includes DCP’s, VPF’s, trailers, publicity, ads, etc. This is everything that needs to be considered in the P&A (Prints and advertising budget).
Why Is Marketing A Film Important?
Marketing a film is important as it ensures that the film will perform financially for studios to make their money back. Additionally, film marketing campaigns are a great way to start creating a community around the film.
Just as most brands rely heavily on advertising to sell their products, filmmakers must also rely on the right movie marketing campaign. This is to ensure theatre tickets are sold or copies are bought of their upcoming release.
How Do You Market A Movie?
Let’s take a look at the required steps on how to market your film.
Create A Film Marketing Plan
In this step, it is crucial that you define your goals with a film marketing strategy. It’s a great idea to create this plan for investors as they will want to see that you are putting in the necessary work to successfully launch a film. Here you will want to create a schedule and a budget.
Develop A Film Audience
One of your first steps is to understand who your audience is. This will allow you to know who you are targeting. The genre of your film to the age rating and key themes throughout you should be enough for you to establish the demographic you are aiming to reach.
Marketing plans can be tailored to age groups, genders, cultures and social classes. Having a skilled marketing team behind you to create the right content and help attract your audience is key! Music Gateway can certainly help you with that, but we’ll get to that.
This part, you will have to consider creating content for social media, as well as things such as utilizing email blasts. It is also a great idea to build a film website where you can send people checking out your film to get a better understanding of the movie you’re releasing.
Doing a bunch of film PR and additionally creating an EPK are both excellent means of film promotion.
What Does A Film Marketing Agency Do?
Film marketing agencies are third parties that will aid film companies in their promotional strategy. They will essentially aid with everything, from press releases to running the social media accounts associated with the film.
How Music Gateway Can Help
As we have seen, with regards to film promotion, there is a lot to consider. It is extremely important to consider each of these steps in detail as early as possible in your film production journey.
Executing the right plan can be the deciding factor for your film’s success and for your journey as a filmmaker. Speaking to a professional can get you one step closer to the perfect roll-out. This is where our services can help you massively.
Music Gateway offers industry leading film promotion services which will remove all the difficult marketing related tasks. Be sure to get into contact with us regarding your film release.
Our Final Thoughts
We’ve gone through what film promotion is as well as the steps you need to consider when releasing your film. Marketing in film industry can be made easier through using our services at Music Gateway.
We’ve shown that there is a lot to consider for the release of your film, and Music Gateway is here to help. Our services will ensure your film will get the recognition it deserves. Get in touch with us today!