Effective strategies to consider before the release of your film

Film Marketing

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What is film marketing?

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To ensure that your hard efforts of writing, producing and/or directing a film can have the reception it deserves, you will need an appropriate strategy in place to reveal and promote your film to the public.

Just as most brands rely heavily on advertising to sell their products, filmmakers must also rely on the right movie marketing campaign to ensure tickets are sold or copies are bought of their upcoming release!

Market Your Film

Audience

To determine how to target your audience, you must first understand who your audience is. From the genre of your film to the age rating and key themes throughout you should be able to simply establish the demographic you are aiming to reach.

Marketing plans can be tailored to age groups, genders, cultures and social classes. Having a skilled marketing team behind you to create the right content and help attract your audience is key!

Reach Your Audience
Sync licensing success two male musicians recording and writing music with computer
Sync licensing success two male musicians recording and writing music with computer
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Marketing methods

Once your audience is established and your marketing assets have been planned you can start thinking about where would be best to promote your film. Both physical and digital assets should be used in this respect to maximise your potential audience.

Placing posters, handing out flyers and hiring billboards in the areas where your demographic are most likely to see it can be just as effective as social media advertisements targeting relevant accounts leading up to or announcing your film’s release. It’s important that your movie marketing plan is in line with your film budget as it’s easy to overspend!

Create a budget
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Marketing through music

Not to be overlooked is the use of music as a form of marketing. Having an official soundtrack or title track attached to your film can attract a wider audience brought in from the artist’s existing fanbase or from generally curious music lovers that stumbled across the song on a playlist.

Having a strong music selection associated with your film could also extend the longevity of your film and in the best cases maintain a cult following around it, check any Quinten Tarantino film.

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Market your film

Above are just a few simplified tips and areas to consider when it comes to preparing your film marketing campaign. It is important to consider each of these steps in detail as early as possible in your film production journey and plenty of time in advance before you plan a release date.

Executing the right plan can be the deciding factor for your film’s success and for your journey as a filmmaker. Speaking to a professional can get you one step closer to the perfect roll-out.

Film Marketing: What Is Film Marketing?

Congratulations, you’ve finished your film! After you’ve completed your film, an excellent film marketing strategy is essential to get your film seen as widely as possible. Let’s take a look at everything you need to know.

What Is Film Marketing?

Film marketing is the promotional strategy regarding a film’s release. There is a lot that goes into film marketing. This includes DCP’s, VPF’s, trailers, publicity, ads, etc. This is everything that needs to be considered in the P&A (Prints and advertising budget). 

Why Is Marketing A Film Important?

Marketing a film is important as it ensures that the film will perform financially for studios to make their money back. Additionally, film marketing campaigns are a great way to start creating a community around the film. 

Just as most brands rely heavily on advertising to sell their products, filmmakers must also rely on the right movie marketing campaign. This is to ensure theatre tickets are sold or copies are bought of their upcoming release.

How Do You Market A Movie?

Let’s take a look at the required steps on how to market your film.

Create A Film Marketing Plan

In this step, it is crucial that you define your goals with a film marketing strategy. It’s a great idea to create this plan for investors as they will want to see that you are putting in the necessary work to successfully launch a film. Here you will want to create a schedule and a budget.

Develop A Film Audience

One of your first steps is to understand who your audience is. This will allow you to know who you are targeting. The genre of your film to the age rating and key themes throughout you should be enough for you to establish the demographic you are aiming to reach.

Marketing plans can be tailored to age groups, genders, cultures and social classes. Having a skilled marketing team behind you to create the right content and help attract your audience is key! Music Gateway can certainly help you with that, but we’ll get to that. 

Film Promotion

This part, you will have to consider creating content for social media, as well as things such as utilizing email blasts. It is also a great idea to build a film website where you can send people checking out your film to get a better understanding of the movie you’re releasing.

Doing a bunch of film PR and additionally creating an EPK are both excellent means of film promotion.

What Does A Film Marketing Agency Do?

Film marketing agencies are third parties that will aid film companies in their promotional strategy. They will essentially aid with everything, from press releases to running the social media accounts associated with the film.  

How Music Gateway Can Help

As we have seen, with regards to film promotion, there is a lot to consider. It is extremely important to consider each of these steps in detail as early as possible in your film production journey.

Executing the right plan can be the deciding factor for your film’s success and for your journey as a filmmaker. Speaking to a professional can get you one step closer to the perfect roll-out. This is where our services can help you massively.

Music Gateway offers industry leading film promotion services which will remove all the difficult marketing related tasks. Be sure to get into contact with us regarding your film release.

Our Final Thoughts

We’ve gone through what film promotion is as well as the steps you need to consider when releasing your film. Marketing in film industry can be made easier through using our services at Music Gateway.

We’ve shown that there is a lot to consider for the release of your film, and Music Gateway is here to help. Our services will ensure your film will get the recognition it deserves. Get in touch with us today!

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