Effective strategies to consider before the release of your film

Film Marketing

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What is film marketing?

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To ensure that your hard efforts of writing, producing and/or directing a film can have the reception it deserves, you will need an appropriate strategy in place to reveal and promote your film to the public.

Just as most brands rely heavily on advertising to sell their products, filmmakers must also rely on the right movie marketing campaign to ensure tickets are sold or copies are bought of their upcoming release!

Market Your Film

Audience

To determine how to target your audience, you must first understand who your audience is. From the genre of your film to the age rating and key themes throughout you should be able to simply establish the demographic you are aiming to reach.

Marketing plans can be tailored to age groups, genders, cultures and social classes. Having a skilled marketing team behind you to create the right content and help attract your audience is key!

Reach Your Audience
Sync licensing success two male musicians recording and writing music with computer
Sync licensing success two male musicians recording and writing music with computer
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Marketing methods

Once your audience is established and your marketing assets have been planned you can start thinking about where would be best to promote your film. Both physical and digital assets should be used in this respect to maximise your potential audience.

Placing posters, handing out flyers and hiring billboards in the areas where your demographic are most likely to see it can be just as effective as social media advertisements targeting relevant accounts leading up to or announcing your film’s release. It’s important that your movie marketing plan is in line with your film budget as it’s easy to overspend!

Create a budget
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Marketing through music

Not to be overlooked is the use of music as a form of marketing. Having an official soundtrack or title track attached to your film can attract a wider audience brought in from the artist’s existing fanbase or from generally curious music lovers that stumbled across the song on a playlist.

Having a strong music selection associated with your film could also extend the longevity of your film and in the best cases maintain a cult following around it, check any Quinten Tarantino film.

License Music
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Market your film

Above are just a few simplified tips and areas to consider when it comes to preparing your film marketing campaign. It is important to consider each of these steps in detail as early as possible in your film production journey and plenty of time in advance before you plan a release date.

Executing the right plan can be the deciding factor for your film’s success and for your journey as a filmmaker. Speaking to a professional can get you one step closer to the perfect roll-out.

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