Artist Development: How To Develop As A Music Artist
How much does it cost?
Pricing starts from £200 per month ($275/€230). We tailor our fast track Artist Development Program to your needs to prepare you for future management or further development – so have a chat with a member of the team to find out more.
What will I learn?
Our program is tailored to your needs and ambitions as an artist. We have songwriters, producers, branding experts and artist managers all ready and waiting to help you develop!
Who will be my manager?
We have got a great team of artist development managers waiting to work with exciting new talent. We will always match you with the best manager for your genre, experience and skill set – however we also want you to feel comfortable with who you work with, as it’s a big step in your career development.
Will I become famous?
No one can ever guarantee fame – and if fame is your motivation, you’re getting into the industry for the wrong reason!
Can you help me get a record deal, publisher, booking agent etc?
We will work with you to help you achieve your goals. We will work with you to set realistic targets so that you can monitor your progress towards your end ambition.
Do you listen to my music and give advice?
Of course! We want to help you get the best out of your music – so we will offer you tailored advice to help develop your career and your music.
Will I get connected to other professionals in the industry to further my career in music?
Yes 100%, when you are ready we will help introduce you to Music Producers, Studios, Songwriters, Record Labels, Music Publishers and even traditional high level management if you want to go down that route.
Artist Development Deals
The term ‘Artist Development Deal’ conjures up a lot of connotations. Generally, artists who were signed early in their careers and had time to develop and hone their craft – like Kate Bush – spring to mind (Bush was signed to EMI aged just 11 after Pink Flloyd’s David Gilmour helped produce her demo but she was 19 before her chart-topping debut single was released).
However, in the modern music industry artist development has evolved, and there is a growing trend of labels, agents and managers looking to work with artists where most of the legwork is already done and some career milestones have already been achieved.
What Is Artist Development?
Artist Development is the term given to the process of transforming a great artist with talent into a sustainable business. A good artist developer will be looking to enhance an artists’ skill set across the full spectrum of the business.
This might include the development of the product, focussing the artist on developing their songwriting, musicianship, stage performance, etc. But it could also be developing an artists’ knowledge and skills around the business aspects – helping them learn about royalties, contracts, balance sheets, accounting, PR and plugging.
It could be ensuring they know how to price their merchandise, what kinds of margins to aim at, how to make sure their social media presence is engaging and working in their favour. Or, how to make sure their Spotify profile is optimised and that their songs have a good chance of getting on popular playlists to ensure the growth of their brand.
How To Develop As A Music Artist
Music Gateway’s new artist development program has been created by industry professionals, designed with their real-world experience to help artists grow and develop their career.
The program is a suite of artist development services designed to help manage an artist’s career with one-to-one advice covering branding, A&R, PR, Social Media Presence and Digital Marketing.
Music Gateway’s mantra of empowering creatives is at the core of the service offering and the Artist Development Program allows artists to get advice on how to improve their look and their branding before connecting with key industry producers and creatives.
There is also a music promotion service via Music Gateway’s dedicated music promotion team which helps break down the traditional barriers to key playlists, radio and TV through Music Gateway’s direct relationships with music industry gatekeepers.
Our Final Thoughts On Artist Development
Having talent and great songs will always be the magic ingredient in the music industry, but the truth is, that whilst the internet has empowered artists in a revolutionary way, it has also led to the saturation of the marketplace.
Modern artists now need to have more than just talent on their side, and an artist development program empowers musicians to grow their careers and reach key milestones under their own steam. Which in turn affords the opportunity to choose your own path – whether that is working directly with labels or staying independent, or a mixture of the two.
If you’d like to learn more about Music Gateway’s artist development deal, simply scroll up!