Close your eyes and imagine the one thing that is never far from you. The one thing that you cannot live without that you take with you when stepping out of the house.
Though some of you may have answered “my house key,” or “my watch,” I bet that for a significant majority, your smartphone was the first thing to come to mind.
No, I am not reprimanding you for being on your phone all the time. I too couldn’t imagine being stripped from my smartphone for more than a few hours.
According to research, an average American citizen spends around 3 hours on their cellphone every day.
What’s more is that this number is on a constant rise, and people are growing evermore inseparable from the device that fits in their pocket.
So, what are all these people doing on their phones all this time? Why do we only keep getting more addicted to them?
Though the factors involved in this are undeniably numerous, one huge reason for our addiction is that cellphones provide both social media and entertainment.
Out of the time spent glued to your phone, around 135 minutes are spent on these social media apps. The positive relationship between the growth of media and our extensive use of smartphones is what makes these social media apps the perfect medium to advertise something.
One of these popular apps is Tik Tok; something most of us are familiar with today. A commodity that is marketed heavily on TikTok is music from major and indie artists.
Let’s see how.
After Snapchat, TikTok is the newest social media app that has taken the world by storm.
So, how does it work?
Tik Tok was created initially as Musical.ly, the app that allows its users to lip-sync to popular songs on camera. Now TikTok is a much bigger social media platform, having embarked into the territory of dance videos, funny clips and more.
To date, it has been downloaded over 800 million times around the world. Currently, there are a reported 500 million-plus TikTok users!
TikTok is extremely popular with the younger generation. (41% of users are aged between 16-24, according to Globalwebindex in 2019). Due to the popularity of lip-syncing videos on the platform, it is a great way to make your song popular too.
When used correctly, the application has the potential to make songs spread like wildfire and even go viral.
If you wish to benefit from the many advantages TikTok has to offer, the first thing you need to do is join the community.
Just go to the Google Playstore on your phone if you use Android or the iOS App store if you have an Apple product and download the TikTok app.
Once you have an account, you can now put up short, exciting videos and could become a name that people will recognise all over the world.
There are some basic tips you need to follow to make sure your videos on TikTok look great!
– The only way is up (or at least vertical). All videos you upload to TikTok should be filmed or edited vertically. You need to remember that TikTok is made for phones, so everyone will have a vertical viewing experience.
– Keep it real. The fact that TikTok is a mobile experience means that people aren’t expecting the highest quality video productions, in fact it could even put them off. Keep it authentic and simple, shoot with your phone and don’t add too many effects or edits.
– Demand attention. Make sure the start of your video is attention-grabbing enough to make people stop and watch. Then make sure to go out with a bang, making it more memorable and giving your audience the desire to come back for more.
– Quality over quantity. TikTok is different from other social media platforms in that it doesn’t matter as much when you post. You just need to make sure that when your video is seen, it makes an impact.
– Keep it short. Even though TikTok gives you 60 seconds to work with, the ideal length is actually 10-17 seconds. This helps keep people’s interest and also makes it easier for people to reenact your video. This leads us on to the next tip quite nicely…
One of the quickest ways to become viral is coming up with something that others will want to copy or try out for themselves. This can be in the form of a dance or challenge.
Do you remember the Kiki dance or the Git Up dance? If you do, this is proof that creating a memorable dance to your song will encourage others to copy it.
Challenges are another way to create interest. The objective here is to make a video to your song doing something interesting. After this, you should challenge your friends and family on the app to do the same, comparing who did it better.
Remember to use hashtags when starting a trend so that it’s easier to find and more likely to go viral. Then, once it is viral, it will be easier for you to keep track of and see what other people have made of it!
On top of that, it will introduce others to your page that weren’t even looking for your type of content.
If you want to start doing this and just need a bit of inspiration, make sure to check out the ‘For You’ feed. This is where most users find videos and where trends go viral.
Last but not least, if you’re a slightly more established artist, make sure to follow the trends that stem from your own songs!
Why is this so important?
The world loves nothing more than to see an artist getting involved in trends that the public have created with their work.
When you post a video participating in a challenge, dance, or a meme relating to your song, it is seen as giving approval and appreciating how audiences are responding to your music.
An example of this is when Justin Bieber made a TikTok video of his song ‘Paradise’ when he told people on TikTok that they were missing out on Heaven if they were not following him.
As expected, the video became notorious and was soon shared on multiple platforms outside of TikTok.
TikTok is a wonderful way to promote your brand, especially if you’re in or linked to the music industry.
Many stars have become famous on apps such as TikTok. The most prominent example of TikTok celebrities today are Baby Ariel and Jacob Sartorius. When used wisely, TikTok can open up the doors to a whole new world for a music artist.
Are you using TikTok yet? If so, what do you think and would you recommend the social media app to other artists – budding or experienced?
If you want to discuss video and music promotion for TikTok or other online platforms like Spotify, YouTube and more, get in touch with our team!