Creating a remix is a great way for both an artist and remixer to generate or expand their fan base and further establish themselves as musicians. Often a track remixed by a credible producer can shine light onto an emerging artist, and vice versa. With this in mind throughout the course of this blog post, we’ll be talking about what exactly a remix is and the benefits you can get from creating one.
An official remix is created when a producer (remixer) gets the stems and then alters them in terms of tempo, beat, effects etc to essentially create a new track. The stems, for those of you who have had little experience with production, are each of the individual recordings (guitars, vocals, synths, etc.) that make up the whole audio recording of the song. These stems are then mixed and mastered to create the final track.
With regards to unofficial remixes, often the only thing to remain the same is the lead vocals (or the lead instrumental line). Sometimes, even the lead is altered. The rest of the track is then discarded and the producer will create a new backing track of their own. When making a remix, the genre of the song can be drastically changed. For example, your track could be turned into a hip hop base, or the tempo and instrumentation can be changed to give it a dance music feel. There are literally no limits to the creative options.
This brings us onto to the next big question:
Much like collaboration, making a remix is a great way for an artist to expand their fanbase. If the producer on their track already has an established fanbase these fans are likely to look into the original artist’s music. Recently in the charts, there have been many cases where the remix has exposed the artist to a mass audience. Think about Felix Jaehn’s remix of OMI’s “Cheerleader” for example. This track was released 3 years after the original recording. This new take on the song meant that OMI was able to establish a name for himself and progress to release “Hula Hoop” and other tracks.
Having a remix created can also make your song more accessible to the broader public. By changing the genre of your song you are opening up to a brand new market of listeners. It enables your song to be heard on various different radio stations or various different clubs. DJ’s are often more likely to play remixes for multiple reasons. The tempo is different and so is the beat. Also, most remixes will allow time at the start and end of the song. This is very handy as it allows the DJ to smoothly mix the next track into the set.
There is also the opportunity to generate more income on streaming sites. If the new mix is well received this can amount to you receiving royalties on sites such as Spotify etc.
Remixes allow producers to stamp their own style onto the original track and reinvent the original artist’s creation. They also allow the producer to experiment, develop and enhance their sound, or even find a completely new one.
Equally important is the fact that it allows the producer to broaden their audience. This is especially true if the original artist has a bigger following. People are much more likely to listen to the producer’s original music if they’ve listened to their remixes first. Rather than finding their music by chance and going in completely blind – the fans will know what to expect.
The remix may even end up being more revered than the original, which would really boost the producer’s reputation in the music industry. Nightclubs and popular radio stations are more likely to play up-tempo, livelier mixes. If the original is particularly slow and not nightclub/radio-friendly, a faster-paced version with more interesting production is likely to capture the attention of some listeners.
Finding the right producer to work with can be a bit of a challenge depending on where you live. This can be especially challenging if you’re at the start of your career and you haven’t built a good network yet. One path that many artists take is moving to more music-centric areas. There’s nothing more cliche than the Nebraskan artist who moves to L.A. to make it big. But it’s true, moving to cities like L.A., London or Nashville will make it a lot easier to network! You can also go to music networking events in your local area. Here you could meet many professional level artists, producers and other professionals.
Alternatively, here at Music Gateway we host a 10k+ Online Marketplace where you can meet like-minded people. All you need to do is create a project asking for your needs and all the relevant people in the network will contact you. You have the final call on who you accept for your project, empowering you as the creative mastermind of the project.
Once you’ve got your brand new track you are faced with a question; how do I get people to hear it? You can read our blog here on how to create a successful release plan. First you need an easy-to-use reliable way to send it to key music professionals. This will save you time and make you look more professional in front of the people that could take your music to the next level. You can use our Playlist Tool for this specific purpose. You can also gain a huge amount of exposure by getting your music synced. Sync will put your music in front of many potential fans and can be a great aid to your branding. For more information on sync, read this article.
Getting the right mix is just the beginning of the journey. You will now need to expand your network and find new opportunities!
Music Gateway is a great platform to find yourself a producer, and alternatively, find yourself a track to remix. You can do so by creating a project here: