Music News

Music Gateway x New Balance Kids: Sync Placement With Bamtone

Photograph of the blog post author, Lucie Moody

Lucie Moody


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We are absolutely thrilled to announce our sync placement work with Bamtone on the Autumn/Winter 2020 range by New Balance for Kids Korea, in collaboration with Anthony Browne clothing!

The concept behind this incredible campaign was primarily music-driven. It required an upbeat popular production and catchy topline suitable for children, that could also be re-recorded with children’s vocals. 

Bamtone’s “Win The Day” came from our catalogue of amazing artists. It had the perfect fun and youthful energy that the songwriters Scott Horton and Briand Melanson created. 

They were also happy to collaborate with the creative team at New Balance and re-imagine the track with fun children’s vocals, with the final product appropriately called “Dream Song”. 

Our brilliant Sync & Licensing Coordinator, Viraz Limbachia had this to say, “It was important for the selection of tracks that we pitched to our client to be fun, easy listening and memorable to appeal to a younger audience. Bamtone’s “Win The Day” which then became “Dream Song” had the perfect topline and production elements to fulfil New Balance’s vision of creating an innovative campaign!”

This campaign radiates so much energy that it’s hard not to love it! It creates a dream-like atmosphere which we absolutely adore and truly is one of our favourite sync placements yet. 

Your Time To Shine

Would you like to get your music in ad campaigns like Bamtone? Music Gateway can help you on the road to success! Find out more about our sync licensing services and how we can help you here.

Are you not yet a member? You can get a 14-day free trial, no strings attached and we don’t ask for your card details! Start your journey below and find success through Music Gateway in everything from collaboration to sync, distribution, promotion and more!

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