DIRECTOR, DIGITAL MARKETING (US)

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history.

Sony Music Entertainment is a wholly-owned subsidiary of Sony Corporation of America.

RESPONSIBILITIES

• Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision roster of artists.
• Lead and coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists.
• Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.
• Create and implement campaigns focused on data collection.
• Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions.
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.
• Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders.
• Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.
• Pulling streaming reports & charts.
• Assigning artist content calendar for new releases.
• Staying up to date on latest digital trends.
• Identifying key Influencers in the digital space to drive awareness and visibility on FB, IG, etc. for new releases/content.
• Updating and maintaining social branding websites.

QUALIFICATIONS

• Bachelor’s degree preferred.
• At least 5-7 years of progressive digital marketing experience at a record label or other related media companies.
• Thorough understanding of the music marketplace.
• Comprehensive knowledge of the music streaming landscape.
• Established relationships with DSPs, TikTok, Vevo, YouTube, Triller and can produce creative marketing/campaign ideas for the aforementioned platforms.
• Excellent understanding of digital analytics/numbers and can analyze charts (Shazam, Spotify, Apple, WW trends, etc.).
• Excellent written and oral communication skills.