DIRECTOR OF MARKETING & AUDIENCE GROWTH

Double Elvis Productions is a music-focused media company rooted in podcasting. Co-founded by Brady Sadler and Jake Brennan, creator & host of the podcasts “Disgraceland” (#1 most downloaded music podcast), “27 Club” and “Blood On The Tracks,” the company specializes in storytelling about music and aims to provide a platform for artists and a destination for music fans.

Double Elvis is seeking a full-time Director of Marketing & Audience Growth with entertainment industry experience to help us reach more people and create meaningful engagement between listeners and our individual podcasts, creators, and sponsors. The Director of Marketing & Audience Growth will report directly to the President and work closely with the executive team, individual show teams, production partners, sponsors, and external marketing resources.

PERSONAL ATTRIBUTES

• You are a highly skilled marketing and growth leader who is passionate about music and believes in the power of storytelling to entertain, educate, inspire and build community.
• You are excited by the opportunity to join a fast growing startup and eager to personally build and execute marketing and audience growth plans for a new media company.
• You are equally adept at planning and execution, and pride yourself on your creativity, agility, positive attitude, problem solving skills and overall ability to get things done.
• You enjoy creating, measuring and scaling content marketing strategies that deliver ROI through organic growth tactics.
• You devour marketing content and deeply understand modern media trends for Gen Z up through Boomers.
• You feel totally at home on social media and you have personally built thriving communities on behalf of brands across Instagram, Twitter, Facebook, LinkedIn and YouTube.
• You are a great communicator and a highly skilled writer with experience creating short and long form brand content.

KEY RESPONSIBILITIES

• Lead strategy, planning, budgeting, execution and measurement of integrated marketing for the Double Elvis brand, and all new and existing shows
• Build marketing methodologies and scalable systems to support the business with an emphasis on growing audiences and deepening engagement around existing shows and new show launches
• Manage copy, branding, and creation of marketing assets and promotional plans for new and existing shows against clear roadmaps/timelines
• Manage day-to-day relationships with Double Elvis sales and distribution partners to maximize audience growth and corresponding revenue
• Lead audience growth campaigns from strategy to creative concepting, execution, and reporting results; use performance measurements to inform future marketing strategies
• Create and manage strategic partnerships with podcast networks, creators and hosts with the goal of building mutually beneficial collaborations to grow audiences
• Manage the creation of pitch decks and other assets to help sell shows to partners and sponsors
• Study podcast and media trends in an effort to impact the success of the company and to personally become a leader and brand ambassador for Double Elvis within the podcast industry
• Work with the executive team to plan, hire and manage external resources to help achieve marketing, PR and growth goals
• Build and refine models to continuously optimize marketing investments

QUALIFICATIONS

• 5 years+ of experience in marketing, including planning and managing integrated marketing and audience growth for an entertainment studio, media network or publication, film or TV studio, record label, artist or athlete
• Experience marketing scripted and unscripted content preferred
• Strong understanding of digital marketing, social media, community building, email marketing and influencer marketing
• Experience managing paid media campaigns including search, social, display and retargeting
• Able to write and edit short and long form marketing copy
• Excellent organizational, communication, presentation and interpersonal skills
• Able to travel as needed: 10%
• Strong knowledge of Google Docs and MS Office Suite (Word, Excel, PowerPoint, etc.)
• Knowledge of Salesforce CRM a plus
• Previous work in podcasting is not required

TERMS OF EMPLOYMENT

• This is a salaried, full time, remote position, ideally suited for someone who can work independently and productively from home
• The normal work week is 40 hours, but some flexibility is required to attend meetings
• Salary will be commensurate with the successful candidate’s experience
• Benefits include paid holiday, vacation and sick time and company sponsored 401(k) plan

To apply, please send your resume along with a cover letter to [email protected]

Double Elvis Productions is an equal opportunity employer.