We can help your music reach those who will love it through Apple Music promotion for artists!
Our carefully planned campaigns deliver results and are tailored to each artist and their needs.
Our Apple Music promotion is 100% organic. This means that you will see real results with your music’s streams and downloads.
With Apple Music becoming ever more popular, make sure that its vast audience knows about you and what you have to offer!
What Is Apple Music Promotion?
Apple Music promotions involve musicians utilising Apple Music for Artists to increase the reach of their content on the platform.
The capabilities of Apple Music range from branding and sharing music, to placement on a curated Apple Music playlist.
Some of the newer features include providing analytics and streaming stats for artists to build a data-driven promotional strategy.
Apple Music Promotion For Artists
When it comes to music promotion Apple Music provides an incredible potential launchpad for artists.
With a user base of over 60 million, online/offline listening, and a catalogue of 70 million songs (larger than Spotify, Tidal and Amazon Music).
Since the development of iTunes into Apple Music in 2015, Apple has actively sought out exclusivity deals. Encouraging big-name artists to release their music on Apple Music first is key to the platform’s paid subscription strategy.
Unlike Spotify, Apple Music has no free tier so is ad-free for all users at a flat fee. This goes for the three Apple Music radio shows (Apple Music 1, Apple Music Hits and Apple Music Country). Which are also commercial-free.
An ad-free platform makes the dynamics of Apple Music promotion for Artists different to its many competitors.
Where Do I Start?
Firstly, stage one in promoting your content on Apple Music is choosing whether its right for you by familiarising yourself with its features.
We’ve got some great info about the best Apple Music promotion, the benefits of Apple Music and how to get set up as an artist on the platform here!
When you’re ready, it’s time to upload some content to promote.
No worries if this is all new, we’ve put together a step-by-step explanation of how to upload onto Apple Music.
How Does Apple Music Promotion Work?
Apple Music promotion is a little complex so listen up.
Firstly, unlike radio stations or ‘freemium’ streaming services like Spotify, Apple Music does not enable standard audio advertising interspersed between tracks and targeted to relevant users.
When you upload music on Apple Music, you accept that the platform is an ad-free subscriber model. There are certainly benefits to this.
Royalties from Apple Music are among the highest of the main streaming services, almost 150% more than Spotify and Amazon Music.
Artists, as a result, need to be a little savvier about how they promote.
All About The Image: Branding On Apple Music
After criticism that the platform had failed to provide artists with the same branding opportunities as Spotify for Artists, Apple Music now allows its content creators to upload a custom image.
This “hero image” is a key branding opportunity for artists. Building a clear visual identity on the artist profile page in addition to personal bios.
Previously, Apple Music Connect enabled a social media-style feed to foster rewarding fan experiences and relationships with artists.
Connect allowed artists to post photos, videos, and messages directly to fans. But, Apple has now removed this feature and shifted emphasis to artists’ info pages.
Recently, Apple Music has also introduced animated artwork for highlighted playlists. Something which may be made available for artists’ pages in the future.
Like other streaming services, Apple Music also provides its own branding. This allows you to integrate into other platforms where you might share creative content.
Get Social: Sharing Your Apple Music Content
The platform provides artists with the Apple Music Toolbox. A handy tool for creating short links, embeddable artwork, badges, QR codes, and icons.
Embeddable widgets allow your band/artist website to link directly to content on Apple Music.
If you’re willing to invest a little more, Apple Music can be integrated with Linkfire. This monitors which links are driving engagement and streams.
The ability to embed shareable content across multiple formats makes promoting content easy for you. It also makes music listening convenient and accessible to fans.
In addition, you can display tour dates. You can do this by linking up with Songkick, Bandsintown, or other listed partners. However, unlike Spotify, Apple Music requires users to integrate the two apps manually themselves.
A Number’s Game: Data Driven Decisions For Artists Analytics
Granular data is fundamental for effective media strategies.
Apple Music for Artists has increased transparency for artists, utilising data analytics to graphically display your music’s impact.
The insights range from a macro-view of overall music performance. This is less usable but nice for sharing with fans – to comparisons of individual track performance over time.
You can also see how many listeners you have over time. As well as where they are most concentrated (down to city-level). Along with which playlists are generating the most streams for your content.
A nice feature Apple Music for Artists provides distinct from Spotify’s offering is a chart of artist’s ‘Most Shazammed Songs’.
Arguably, Spotify for Artists’ analytics are still stronger. Having brought data analytics to artists for longer than its competition.
Apple Music promotion has been slower in providing artists transparency about promotional impacts on streaming.
The Pitch: Apple Music Playlist Promotion
The key focus of most artists, however established, are playlist placements.
Apple playlist promotion is an organic way of achieving a huge boost in listeners.
Placing your music alongside similar artists in a playlist that appeals to listeners of a genre that your music sits well in, is a sure way to find a wider audience.
If you want to increase your reach, you want to focus on submitting your best tracks to playlist pitches.
The snag here is that, unlike Spotify, Apple Music doesn’t allow third party curated playlists; only the platform’s music editors and their partners can make public playlists.
This makes the pitch significantly more challenging for independent artists who do not have existing relationships with Apple Music playlist curators.
Working alone, your best bet is to boost your followers to a level that hopefully garners curators’ interest.
The challenge here is that you’re competing in a sea of artists, including musicians with major labels that quickly earmark spots on popular playlists.
Alternatively, you can work with a distributor or a music management team, like the friendly people at Music Gateway.
We can boost organic streaming growth for you by pitching your playlists, utilising our trusted relationships with curators.
Music Gateway can extend your reach through targeted Apple playlist promotion. However, if you’re an emerging artist looking to expand your listener base, Spotify or YouTube might be a more effective approach.
With a greater likelihood of being placed on Spotify public playlists and Youtube playlist partner promotion.
Check out how we can help you with Spotify and Youtube music promotion here!
Is It Worth It To Promote Music On Apple Music?
It depends on the artist.
Apple Music offers streaming royalties at $0.007/stream, compared to Spotify’s $0.004/stream. If you’re seeing some decent streaming figures, this seemingly small difference will really start to add up.
However, the likelihood of growing your user base on Spotify is greater. The streaming service is the clear market leader, with 32% of the market compared to Apple Music’s 18% share.
Only this year, Spotify announced it has reached 320 million users, of which 144 million are paid subscribers.
The two top streaming sites provide similar branding and analytic capacities for artists. However, Apple Music has sizable barriers for emerging artists hoping for organic Apple Music promotion.
In spite of being widely accepted as the most powerful promotional tool available through the streaming service, public playlists are dominated by the provider’s own curated playlists and major labels.
Music Gateway has tools to optimise your chances of playlist promotion success through Apple Music.
But, it is best equipped to help emerging artists promote their music on Spotify or Youtube.
These streaming sites can produce far more tangible results with greater accessibility to those all-important public playlists to get your music into the headphones of future fans.
If you have an immediate budget and you’re ready to go, Book A Call with our Artist Services Team to discuss building the best packages to suit you and your budget!
Are You An Artist?
If you have songs that you want to share with the world – we want to help boost your career and get them noticed, including promoting your music and improving your streaming presence!
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