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Case Studies

Eric Bolton – The Home Light

Photograph of the blog post author, Ryan Cahalin

Ryan Cahalin

17.8.2022

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Our Breakdown of Eric Bolton’s Music Promotion campaign with Music Gateway.

On the 24th September 2021, talented Canadian singer-songwriter released his introspective single ‘The Home Light‘ following the success of his debut solo release ‘Genesis‘. The release of ‘Genesis’ marked Eric’s coming out as gay and beginning to celebrate the big life and big love he always knew he was meant to live. ‘The Home Light’ is the song where he bares his soul about the struggle of having to hide who he was for all those years. With this track, Eric wants to encourage his listeners to find a way to quiet the noise around us and get back to looking within for what’s really right for ourselves.

Check out our results for Eric’s campaign with us on The Home Light’:

Press & Radio:

DSP:

  • Spotify Playlisting and Optimisation
  • 38% increase in Spotify Followers
  • 10878% increase in monthly listeners

Digital:

  • Social & YouTube advertising campaign
  • 10191% increase in Video Views
  • 842% increase in YouTube Subscribers

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We’re always on the lookout for great new music from people just like you! Get in touch with the Music Promotions or Sync Licensing team to hear more about our exciting services and how we can help.

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