On April 26th, 2021, a Spotify miniplayer was launched in collaboration with Facebook. These two monumental companies have decided to further their relationship in this fully integrated musical and social experience for both Spotify Premium members and Spotify Free members.
Spotify, over its many years of operating, has put a large emphasis on discovering new music and podcast episodes. This is their thinking behind changing the way users engage with new songs and podcasts by introducing a miniplayer for Spotify integrated into the Facebook platform.
Facebook will now allow users to listen to music hosted on Spotify while browsing through its apps. This is part of a new initiative coined ‘Project Boombox,’ by Facebook CEO Mark Zuckerberg.
The Spotify miniplayer is an embeddable music player for your Facebook posts so users/fans can play your music at the click of a button. What this Spotify miniplayer allows you to do is enjoy Spotify audio directly within Facebook without having to switch apps.
This creates the perfect symbiotic relationship between social media and music in the palm of your hand.
What’s great about this is that you don’t have to convince people to go to Spotify to listen to your latest release, and there are less barriers for your audience to get to your music, so they’re more likely to listen.
Facebook’s algorithm doesn’t like external links, but will probably be pushing this feature so your Facebook post (and thus your music) will reach more people. People like engaging with easily clickable content whilst scrolling which means your music will get more plays, earning you money each time and increasing your listener numbers.
Spotify Premium users can experience songs with full playback directly from Spotify inside the Facebook app on iOS and Android. Additionally, Spotify Free users can enjoy the same great experience via shuffle mode. With accompanying ads from Spotify.
Aside from simple Spotify shares to the Facebook News Feed, users can also play songs via the miniplayer through certain selected verified artists’ posts.
It also allows you to play music from user-uploaded videos on Facebook which contain licensed music. This is great for any upcoming artists with a new release as it allows an easy platform to share their music.
The miniplayer is an extension of the pre-existing social sharing option already supported within Spotify’s app.
With this new addition, when Spotify users are listening to a song or podcast they wish to share on Facebook, they’ll be able to tap the existing ‘Share’ menu and then tap either ‘Facebook’ or ‘Facebook News Feed.’
The ability to browse your social feed on Facebook while you use the miniplay for Spotify is an excellent tool for sparking a conversation about music with your friends and family.
It’s also a great way for creators to get their content out there and allow people to listen with a simple click. Add the Spotify extension to your Facebook profile today!
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