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Music Promotion

Who Are Kuaishou And What Do They Do?

Photograph of the blog post author, Annika Hope

Annika Hope


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How much do you know about the Chinese video-sharing mobile app created by Kuaishou? How can this platform help you promote your music and boost your career? As musicians, we need exposure and well curated social media campaigns. Kuaishou is here to help and we will determine if this mobile app is as good as it sounds. Let’s get started shall we? 

Who Are Kuaishou?

Kuaishou is a Chinese video-sharing mobile app that allows users to create and share short videos. It also features live streaming and e-commerce capabilities. Kuaishou is a partly state-owned holding company based in Haidian District (Beijing). It was founded in 2011 by Hua Su and Cheng Yixiao. In 2019, Kuaishou had over 200 million users worldwide. It was leading the “Most Downloaded” lists in eight countries, including Brazil. 

It is often referred to as “Kwai” in overseas markets. Its main competitor is Douyin, which is known as TikTok outside China.

How Could Kuaishou Help Musicians Promote Their Music?

Kuaishou can help musicians promote their music by providing them with a platform to showcase their talent. This can be through live streaming, short videos, and other interactive features. The platform also has a large user base. In effect, this can help musicians reach a wider audience and gain more exposure for their music. Additionally, Kuaishou offers various tools and resources to help musicians monetize their content and connect with fans.

Promoting your music is key for musicians because it helps to increase your visibility. It also helps you reach a larger audience. And ultimately, it will increase your fan base and potential revenue streams. Without promotion, your music may go unnoticed and your career may not reach its full potential.

Kuaishou Pros and Cons

Now, we should mention the pros and cons of this video content platform, otherwise we wouldn’t be doing our jobs properly. So, here are the benefits and the pitfalls of this company below. 


  • Kuaishou certainly has a large user base in China and they also have a strong focus on short-form video content. 
  • Another advantage is that they utilize an advanced AI-powered recommendation system. 
  • There is additionally, a diverse range of content on the platform, including live streaming and e-commerce integration. 


  • We should mention that there is limited international presence compared to competitors like TikTok. And this is where the platform is lacking in terms of exposure. So, if you are a musician wanting global recognition, then we may advise you using a different platform to grow a larger audience.
  • Kuaishou has faced controversies surrounding inappropriate content and privacy concerns, including the spread of explicit and violent content, the exploitation of minors, and the collection and sharing of user data. The company has taken steps to address these issues, such as implementing stricter content moderation and privacy policies, but challenges remain in ensuring a safe and responsible platform for its users.
  • There is evidence of lower advertising revenue compared to other social media platforms. 

Summary – Kuaishou

It is clear that Kuaishou is a popular social media platform that allows users to share short videos and interact with other users. It offers a wide range of features, including filters, special effects, and live streaming. Using Kuaishou can be beneficial for individuals and businesses looking to reach a large audience and increase their online presence. However, one must be aware of the limitations it does indicate as a public company. 


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