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Case Studies

4T7 – Evil Eye

Photograph of the blog post author, Annika Hope

Annika Hope


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Music Gateway recently had the pleasure of collaborating with the gifted musician 4T7 to promote his artistic single “Evil Eye” In this case study, we’ll take a look at the core characteristics that shaped 4T7 as an artist, the success of his recent song, and explore his journey as a musician so far.



Hailing from York, the unsigned talent known as 4T7 is gradually making a name for himself in the northern rap scene. His unique and innovative sound is the result of a fusion of various rap styles, demonstrating his ability to draw inspiration from a broad spectrum of the genre.

Music has been a central part of 4T7’s life since he was a child. His musical journey began at the tender age of 11 when he started penning songs. By the age of 14, however, he had discovered a profound passion for rap music, a passion that was ignited by the likes of influential artists such as Wretch 32 and Bugzy Malone, among others.

4T7’s lyrical prowess lies in his ability to weave intricate narratives that provide a window into his personal experiences. His lyrics paint a vivid picture of a determined individual who is unwavering in his pursuit to carve out a musical career, undeterred by external distractions or noise.

While 4T7 was an introverted individual in his formative years, he used this solitude to his advantage, dedicating countless hours to honing his craft in silence. Now, he is prepared to make his mark and initiate a new wave in the UK rap scene, bringing his unique sound and perspective into the limelight.

Evil Eye

Evil Eye

In a moment of profound inspiration at his flat in Leeds, 4T7 found himself immersed in a wave of creativity that led to the conception of a song. The process was so fluid and natural that he completed it in less than an hour, a testament to the strength of his creative impulse.

The very next day, he embarked on a journey to Manchester, carrying with him the raw, freshly penned song. 4T7’s destination was a professional recording studio, and his companions for this venture were his two friends, both of whom were talented producers studying at the local university.

Their collaboration in the studio was seamless. The trio worked in perfect harmony, each contributing their unique skills to the project. The producer’s technical knowledge and his own musical vision blended beautifully, transforming the raw song into a polished track. The process was surprisingly smooth, devoid of any significant hiccups or disagreements. In the end, the song not only came together but did so flawlessly, reflecting the perfect synergy of their teamwork.

Music Gateway + 4T7

Music Gateway is excited to assist in promoting the new single, Evil Eye! We’ve developed strategic plans to enhance the song’s recognition.

This distinctive track, blending traditional UK rap elements with a hip-hop twist, is ideally suited for inclusion in up-and-coming chill rap and hip-hop editorials! A comprehensive digital and PR marketing campaign for this release is backed by Music Gateway.

  • 523 New Instagram followers (886.8% increase)
  • 492.4% increase in profile visits
  • 90k+ Audience Reach
  • 22896 page engagements
  • 38% of fans who visited the release smart link successfully engaged with the music.

2023 & Beyond For 4T7

At present, his concentration is on maintaining regularity with new releases and live shows, having already accomplished significant career milestones. Highlights include his music being featured on BBC Introducing Manchester and York, as well as live performances in Leeds, York, and Sheffield. Keep a close watch on 4T7, he’s a rising star to observe this year.

If you have songs that you want to share with the world – we want to help boost your career and get them noticed including marketing and promoting your music – and improving your streaming presence! We can also help you with your music video promotion.


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